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THE GOBBINS CONFIRMS DATE FOR REOPENING

THE GOBBINS CONFIRMS DATE FOR REOPENING

Press Statement: “Mid and East Antrim Borough Council is delighted to confirm that The Gobbins cliff path will be open in time for May Day,” Mayor, Cllr Billy Ashe announced at last night’s full council meeting in The Braid, Ballymena.

“We have been working hard to get the path open as quickly as possible and are looking forward to welcoming visitors to Mid and East Antrim for the exhilarating experience The Gobbins has to offer as Northern Ireland’s newest major tourist attraction,” he said.

Bookings for 30 April onwards will commence with immediate effect via the phone line; with the new online booking system opening later this week. Pre-booking for tours is essential. The Gobbins would like to reiterate that pre-booking for tours is essential.

Whilst the Council recognises that the closure may have caused disappointment, it would like to reiterate that an Independent report commissioned has confirmed that the resultant landslip and damage to the access paths, was caused by the severe weather conditions was unforeseeable.

The attraction is of great importance to the local tourism sector and is a long-term investment project. The Council is confident The Gobbins will continue to deliver economic benefits to the local area and is looking forward to the summer season.

INSTAGRAM IS CHANGING!

INSTAGRAM IS CHANGING!

Just this week, Instagram announced a huge change on how users newsfeed will soon appear. The Social Media platform is shifting to an algorithmic feed and will order posts based largely on popularity. Following the lead from Facebook who has done this since 2011 and similar to Twitter who announced this just a few weeks ago.

Brands will now have to compete between the top posts on Instagram, ultimately, making it harder for their content to reach their customers. Content will now have to be even more creative, using effective videos and strong visuals to connect and engage with online fans.

However, Instagram has reassured users not to panic as the changes haScreenshot_1ve not yet kicked in and they are simply ‘listening’. They will announce when the changes roll out…so, watch this space!

If you would like to chat more about this upcoming change in Instagram, or find out how we can help you use Instagram more effectively drop us a call or an email!

IN A WORLD OF IMAGINATION…CREATE BRAND MARKETING THAT GETS PEOPLE TALKING

IN A WORLD OF IMAGINATION…CREATE BRAND MARKETING THAT GETS PEOPLE TALKING

Having devoured my body weight in chocolate this Easter Sunday, and as I sit in my chocolate coma watching Charlie and the Chocolate Factory, I realised that Willy Wonka’s ‘Golden Ticket’ search was a stroke of marketing genius.

Willy Wonka managed to generate mass hysteria and brand awareness like never before. Chocolate flew off the shelves. Earned media worth millions flooded the airwaves. Massive amounts of media coverage achieved. And the search for the five golden tickets dominated social conversation. And all this with no social media in the mix –   I can only imagine how much more powerful the golden ticket campaign could have been!

Yet this campaign wasn’t real. It’s a movie and this kind of marketing lottery just doesn’t exist in the real world. Sure, some big brands try: on-pack codes, soft toy promos, fast food “Monopoly” game piece contests, and even Nestle chocolate did a variation on the golden ticket campaign using GPS locators. But even with their global brand awareness and promotion budgets, these brands couldn’t replicate Wonka’s fictional golden ticket success.

I think the closest we get these days to mass hysteria is around tickets sales for One Direction or Justin Bieber ha ha– but then again this has a limited audience pull.

With Willy Wonka, all ages, all countries and all demographics were engaged and invested in the campaign. Coca Cola’s ‘Share a Coke’ campaign had global appeal. It is a brave move to replace the world’s most iconic brand with hundreds of different names. It drove huge buzz and engagement. No other brand has gone to this scale of personalisation. It was a great success.

No matter how big the brand, a campaign must be relevant to work. If I emphatically avoid fast food restaurants, no amount of contest or incentives will get me to spend my money there. These big contests/campaigns are useful in energizing your base, and enticing high-potential customers to try your brand. But they won’t engage people who aren’t already paying attention, or ready to be sold to.

So, even if you don’t have your own Golden Ticket campaign, you should identify your authentic role in the community, grow your audience and drive sales with proven tactics and strong communications. Be creative and unlock you imagination…

MANAGING DIRECTOR OF RUMOUR MILL PR ACHIEVES CHARTERED PR STATUS

MANAGING DIRECTOR OF RUMOUR MILL PR ACHIEVES CHARTERED PR STATUS

Chartered Institute of Public Relations awards its second Chartered PR Practitioner (Chart.PR) accreditation in Northern Ireland to our managing director,  Samantha Livingstone.

Samantha  successfully completed the latest Chartership Assessment Day held in London. Samantha was rigorously assessed on her skills, knowledge and competencies in ethics, strategy and leadership by a team of expert assessors, led by Paul Noble Found.Chart.PR.

Chartered Public Relations Practitioner status is a validation of skills, qualifications and experience. Under the CIPR’s Royal Charter, Chartered status gives practitioners the same standing as experienced professionals in other industries. This benchmark of professional excellence and integrity represents the highest standard of knowledge, expertise and ethical practice.

“I’m honoured to have been awarded Chartered Practitioner status. For me, it is formal recognition that I operate to the highest professional standards, providing expert strategic counsel and delivering robust, credible and transparent communications with integrity. I hope this encourages other practitioners to continue investing in themselves.” says Samantha.

“As with other industries, Chartered status is something that is expected and we have a job to do, as an industry, in educating other sectors about the importance of choosing and investing in the best counsel. Your brand reputation is one of your most valuable assets, and needs to be placed into the hands of someone you can trust; who seeks to continuously develop, and who conforms to a strict code of conduct.”

As well as reflecting Samantha’s breadth of experience and academic achievements, Chartered status demonstrates her commitment to life-long learning. It shows that she keeps pace in a fast-moving profession, updating your knowledge and skills through CPD.

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BALLYMACWARD PS. PUPIL WINS LISBURN & CASTLEREAGH CITY COUNCIL ARTWORK COMPETITION

BALLYMACWARD PS. PUPIL WINS LISBURN & CASTLEREAGH CITY COUNCIL ARTWORK COMPETITION

Lucy Bowes, from Ballymacward Primary School was the winner of Lisburn and Castlereagh’s City Council’s recent Mother’s Day Artwork competition. Drawing a beautiful picture of her Mother and family, Lucy won the opportunity to present her mum, Lisa Bowes, with a beautiful bouquet of flowers donated by Lamonts Flowers, Lisburn.

Pictured: Lucy Bowes (Schoolgirl) Mum Lisa Bowes; Chairman of Lisburn and Castlereagh City Council Economic Development Committee, Alderman Allan Ewart and David Lamont, Owner of Lamont’s Flowers.

RUMOUR MILL PR CELEBRATES TWITTER’S DECADE IN BUSINESS

RUMOUR MILL PR CELEBRATES TWITTER’S DECADE IN BUSINESS

Today, Twitter turned ten! It all started from a young entrepreneur named Jack Dorsey who changed Internet history with five words: “just setting up my twttr” (and yes that is how he spelt it!). Twitter is the world’s largest open chat room, introducing hash tags, mentions and direct messages into our to verbal and social arsenal.

Twitter has undoubtedly changed the way people communicate online, most notably with its 140-character format that, for better or worse, urges users to be selective with their words. The social platform has also become a go-to for following world events in real time.

For the past ten years, every moment of every day, people have tweeted and connected about the things they care about most!

The Most Popular TweetTWeet

The most popular tweet of this decade was Ellen DeGeneres with her selfie at the 2014 Oscars, receiving over 3 million re-tweets. Within hours it became the most-retweeted post in Twitter’s history.

You also have the day Kim Kardashian broke the internet with her butt in 2014. Well, she didn’t literally “break it”, but she definitely broke through, setting off a flood of coverage and commentary.

Upon reflection of Twitters ten years in business, I do begin to wonder if Twitter will still be around in 2026? How will this online platform evolve and change to ensure it is not only profitable but remains a strong game player in the very competitive social media landscape.

However, regardless of my opinion, Twitter remains very optimistic for their future and have thanked users in its birthday blog post for “making history, driving change, lifting each other up and laughing together every day.” Here’s to ten more years Twitter…hopefully..!

RUMOUR MILL PR FACEBOOK TRAINING WITH WEST BELFAST TRADERS FORUM

RUMOUR MILL PR FACEBOOK TRAINING WITH WEST BELFAST TRADERS FORUM

Our Social Media trainer at Rumour Mill PR, Michelle Cassidy delivered a Facebook masterclass to the West Belfast Traders Forum this month in conjunction with Belfast City Council.

At the training, Michelle provided top tips on how small businesses can maximise the power of Facebook to connect instantly with their customers and increase their online presence. Michelle covered not only the basics of Facebook but provided innovative tips how to develop engaging content.

With a group of twenty-one attendees, the training session was not only fun and interactive, it was packed with useful and valuable information for small businesses. Jacqueline O’Donnell, Belfast Media Group explains, “Michelle delivered Facebook training to a range of local traders who are current members of the West Belfast Traders Forum. The businesses who attended had different levels of understanding of Facebook. The training was very informative and delivered in a fun and engaging way. All traders thoroughly enjoyed the training and found it very beneficial to their business.

Customers now expect all brands and businesses to be on Facebook, with 47% online customers expecting excellent customer service via Facebook and only 27% brands actually deliver it.

Get in touch today and find out how we can help you develop a strong presence on Facebook and connect with online customers that will increase sales and footfall to your business.

If you would like to find out more about our upcoming training sessions, please contact Michelle on 02890682185 or ping her an email michelle@rumourmillpr.com.

ANTRIM ROAD BUSINESS ASSOCIATION TO HOST EASTER EGGSTRAVAGANZA EVENT

ANTRIM ROAD BUSINESS ASSOCIATION TO HOST EASTER EGGSTRAVAGANZA EVENT

The Antrim Road Business Association is ‘egg-cited’ to welcome a host of Easter bunnies at thNORTH BELFAST NEWSeir upcoming Easter Eggstravaganza event. This free family day out will take place on Saturday 19 March, kicking off from 1pm until 3pm and families can ‘hop’ along for a day of exciting events with something for everyone to enjoy. For the kids, there will be a range of activities to keep them entertained, including; free balloon modelling, an Easter treasure hunt with prizes and free face painting. The activities will be held from the Carlisle Circus area right up to St Gerard’s chapel.

This event is part-funded by Belfast City Council, and is set to create a great buzz in the local area ahead of the Easter holidays. Also, local retailers will be offering special promotions on the day, so why not pop down and take advantage of these discounts while your little ones enjoy a fun day out. The overall aim of this event is to bring the local community together and encourage local families to support local businesses, as well as enjoying some Easter fun.

To find out more information, log on to the official Facebook page www.facebook.com/shopantrimroad

For further information on the support provided to local business, by Belfast City Council, you can visit the council website at www.belfastcity.gov.uk/businessinfo

A ‘SUPER’ EASTER OF FUN PLANNED FOR LISBURN CITY CENTRE

A ‘SUPER’ EASTER OF FUN PLANNED FOR LISBURN CITY CENTRE

Children from Jolly Pirates Pre-School in Lisburn are getting ‘egg-cited’ ahead of Lisburn and Castlereagh City Councils’ Superhero Easter ‘Eggs-travaganza’. Lisburn City Centre is set to welcome an army of superheroes, as part of its Easter festivities running from Wednesday 23rd until Saturday 26th March.  Teaming up with Lisburn Cathedral and the Lisburn Linen Museum, a series of free events have been planned throughout the week leading up to Easter, with fun for all the family. Lisburn Cathedral will be hosting a range of superhero themed events from 2-4pm every day as it is transformed into a Superhero Wonderland.

A Superman party will take place from 1-3pm on Easter Saturday at the Cathedral with Superman popping along with his mates Batman, Ironman and Elsa from Disney’s Frozen. Lisburn Linen Museum will also be hosting a series of workshops on Wednesday 23 and Thursday 24 March.

Children of all ages can take part in an Indiana Jones themed hunt on Easter Saturday. All they have to do is find the clues hidden in City Centre shops! All budding Indian Jones’ that complete the hunt will receive Easter treasure as well as being entered into a special prize draw.

There will be lots of exciting activities taking place in Market Square including a mini Easter Farm, face painting, Climbing Wall, Football cage, sand art, Snappysnaps photobooth and a meet and great with your favourite superheroes. Music Matters will provide a range of music with live dance acts performing on the interactive dance floor.

Chairman of Lisburn and Castlereagh City Council Economic Development Committee, Alderman Allan Ewart is looking forward to a fun day for all the family, saying: “I hope that lots of families from across Lisburn, Castlereagh and further afield come into the centre of Lisburn for the day. Walk through Castle Gardens or down into the many eateries and shops along Bow Street, Lisburn Square and Bow Street Mall, taking in everything that is going on. It should be a really enjoyable day out.”

ALFREDO’S OPENS ITS DOORS ON THE SQUARE

ALFREDO’S OPENS ITS DOORS ON THE SQUARE

New Italian eatery Alfredo’s on the Square has opened up its doors in Lisburn Square, marking a further evolution of the culinary scene within the city. From morning through to late evening, Alfredo’s aims to give food enthusiasts, both local and further afield, more reason to dine out and socialise in Lisburn City, by offering them signature Italian dishes as well as much loved favourites.

Alfredo’s will be open from 8am offering a tasty selection of breakfast items; from the traditional Ulster Fry to Eggs Benedict and Breakfast Pizza; this should have all tastes covered! You can even pop in for a cappuccino with friends and sample their range of Danish and freshly baked muffins.

At lunchtime you can enjoy a wide range of dishes and deli bites available from 12noon until 3pm. Alfredo’s will also be offering its ‘Early on the Square’ menu between 5pm and 6pm for those who wish to grab a quick bite coming from work. The evening menus boast scrumptious starters such as Dundrum Mussels and Risotto of Braised Suckling Pig … and if that hasn’t got your mouth watering, you can also enjoy exquisite mains from Mediterranean Vegetable Arrabiata, Shellfish Linguini and Confit Duck Rugu, to Prime Sirloin Steak and Chicken Supreme. Alternatively, you can grab a 10 inch pizza with as many toppings you wish

As, with all its menus, Alfredo’s has new and old favourites; including chef Will Crawford’s renowned Italian Chicken and Chorizo curry, allowing people to come out and enjoy great food in stunning new surroundings.  Following its £100k refit, Alfredo’s has captured the Italian way of dinning with a contemporary twist. With its outside seating area through to its bright and innovative interior, Alfredo’s is set to rejuvenate the eating out scene in Lisburn and more importantly the city’s evening offering.

Alfredo’s restaurant layout also allows for the team to cater for larger groups and parties – with a private raised area to the rear of the main dining area

With access to parking close at hand and its central, easy to walk to location, Alfredo’s is the perfect venue for a weekday treat or weekend indulgence. Alfredo’s hopes to launch its cocktail bar in the coming weeks, giving you more reason to visit and stay well into the evening.

Alfredo’s On the Square is the creation of restaurant entrepreneur Richard Graham, who previously ran Angelo’s on Pipers Hill. He has used all his vast previous experience to create a new focal point for the Lisburn food scene.  With an understanding of what local people look for in the city centre, coupled with a fantastic team behind him, Richard believes that the Alfredo’s package is going to give people more reason to dine in the City with family and friends. Richard hopes that he, along with other local businesses, who are just as passionate about the potential of Lisburn City Centre, can help push Lisburn forward and make it the go-to destination for people from both near and far.

‘Alfredo’s on the Square’ is open Tuesday to Saturday 8:00am to Late; Monday 8:00am to 3:00pm and Sunday Lunch 12:00 to 3:00pm.

For more information log on to www.alfredoslisburn.com or call (028) 9267 2554.