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PEEKABOO, INSTAGRAM CAN SEE YOU!

PEEKABOO, INSTAGRAM CAN SEE YOU!

We gauged public opinion on the recent revelation that Instagram now allows users to see when their friends were last active. Find out what our followers thought of this new feature.

Instagram stayed rather quiet over the weekend, as they gently rolled out a new update which focuses on increased visibility of users. With new social media platforms popping up fast – you would wonder how much more can be added to increase visibility even further?

Well Instagram has found a way – presenting the ‘Last Active’ feature.

Instagram now allows your friends and followers to track when you last used Instagram. When sending stories or direct messages, you’ll notice that beside their username, in grey writing you can now see when they were last active – the times are very precise, ranging from “active now”, “active 32 minutes ago” to “active yesterday”.

This won’t be a ground-breaking update for you if you use Facebook messenger or Whatsapp, as you should be used to that by now. However, this adds Instagram to the list of places where other people can monitor your activity heavily.

If you find yourself mindlessly scrolling Instagram as a de-stressor throughout the day, but don’t quite have the brain power to respond to your messages, we have good news. You can deactivate this feature easily to ensure that others (like your boss) can’t track your usage and send those nagging “Get back to work” or “I know you’re online…?” messages.

Step 1: Open your settings via the three little dots in the top right-hand corner

Step 2: Scroll down to “Show Activity Status”

Step 3: Click on the toggle to ensure that you have freedom to scroll, without feeling obligated to respond to messages immediately.

Voila! – you’re now free to live a semi-private life through Instagram again – sharing only what you choose to share, which likely doesn’t include your low-key addiction to scrolling.

 

How do you feel about Instagram’s new updates?

Instagram Poll

We asked our Instagram followers if they were aware of this new update, and 50% of our followers had no idea that Instagram was sharing their activity with others. Of those who had already heard about the update, 100%* of them had found out via friends/websites or blogs – no one found out through Instagram’s own news or social media pages.

This introduces the argument that new features like this one should be heavily advertised

to ensure users are aware of changes. It also poses the idea that new features like this one should automatically be inactive when updated, and Instagram should prompt us to turn it on if we wish.

We asked our followers if they would have chosen to share their visibility had they had the

choice; 69% of people voted asking for more space, disagreeing with this new feature. Researching further the 39% of followers who didn’t mind sharing their visibility, we found that this correlated with a higher follower count, as well as those accounts using Instagram as a business or blogger.

With more updates to come in 2018, we found this insight very interesting. Instagram seems to be verging towards more of a marketing platform – allowing for marketers, brands and businesses to seamlessly merge onto users feeds without much evidence. This is good news for businesses, but could increase the scepticism for casual users who enjoy Instagram as an escape from the marketing stance that Facebook displays.

Stay tuned for future Instagram advances and find out what they could mean for you and your business.

*This figure was correct as of 3pm 23/01/2018

DIGITAL TRENDS FOR 2018

DIGITAL TRENDS FOR 2018

2017 was certainly a year of development in the digital sphere in terms of hardware and software. As a marketer, it is vital to be aware of new technological innovations and how new tools will impact the relationships between a brand and the consumer.

2018 will mark a more pronounced shift in the world of digital marketing and with more advancements brings more pressure for companies to adapt to this ever-evolving landscape or risk being left at the bottom of the theoretical ‘digital dump’. The public are now seeking more integrated experiences and this year, emerging technologies opens new doors for brands whilst also presenting renewed challenges.

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POP NOTCH SIGNS NEW DEAL WITH VALEO FOODS

POP NOTCH SIGNS NEW DEAL WITH VALEO FOODS

Lisburn-based food distributors, Valeo Foods, is delighted to be appointed sole distributor for local producers, Pop Notch, and its unique range of popcorn across Northern Ireland. This new partnership will support Pop Notch’s growth within the local market and through additional marketing open it to new international markets.

Pop Notch brought something new to Northern Ireland in 2013, starting when the McBride family had a little craving for a more gourmet style of popcorn than we’re used to here. They started small at their kitchen table, with an air popper and the ingredients for caramel, which they bought at their local shop.

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PSYCHOLOGICAL THRILLER SET TO PLAY WITH THE MINDS OF BELFAST AUDIENCES

PSYCHOLOGICAL THRILLER SET TO PLAY WITH THE MINDS OF BELFAST AUDIENCES

Up and coming theatre company, Vile Bodies, is bringing, ‘After the End’ by Dennis Kelly to the Lyric Theatre this February. This fast-paced thriller will take you on a rollercoaster of emotions, as you follow Mark and Louise, two colleagues who are sheltering from the fallout of a nuclear attack. Forced to spend two-weeks together in Mark’s bunker, tensions rise as they pick at each other’s insecurities in a fight for dominance.

Running from the 1st – 3rd February, the Vile Bodies production is a captivating two-hander, which has been brought up to date, tapping into the psyche of modern audiences. It simply demands to be seen.

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NEW FIT4LESS CITYWEST GYM IS ALREADY PROVING TO BE HUGE SUCCESS AHEAD OF OPENING

NEW FIT4LESS CITYWEST GYM IS ALREADY PROVING TO BE HUGE SUCCESS AHEAD OF OPENING

Local Businessman Rory O’Shaughnessy is opening his second Fit4Less club this month in Citywest, creating six local full-time jobs. Fit4Less Citywest has sold over 1000 memberships during its six-week pre-sale. énergie’s smart affordable gym concept is now available to local people in Citywest to get active, supported by a team of highly-experienced health professionals.

Rory returned to Ireland in 2015, following a five-year period in Australia where he operated a successful Subway franchise. Now back on Irish soil, Rory has invested in énergie’s Fit4less brand, bringing the state-of-the-art offering to Citywest. Rory is no stranger to the énergie Fit4less brand, having previously opened the highly popular, énergie Fit4less in Drimnagh in collaboration with business partner, Ross Norton. Citywest sees Rory collaborate with friend and experienced businessman Harry McCreary, who has a keen interest in sports and fitness.

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