Blog :

NEW BELFAST BNI® CHAPTER LAUNCHED TO GENERATE £3MILLION IN BUSINESS

NEW BELFAST BNI® CHAPTER LAUNCHED TO GENERATE £3MILLION IN BUSINESS

BNI® Northern Ireland, has expanded its referral marketing network with the launch of a new Belfast City Centre based Chapter – Cathedral. With five chapters across the province this latest addition brings its current membership base up to over 130 local business representatives, with the new chapter aiming to generate annually over £3million pounds worth of business.

Established over 30 years, BNI® is the world’s leading referral organisation with over 250,000 members in over 70 countries worldwide. It works by organising weekly referral meetings for groups of businesses. Groups, known as chapters, use their combined network of contacts to find business opportunities and referrals for one another, to a specific brief that members outline at every meeting.

This new chapter signals a change in the format of the meetings, starting at 10am rather than 7am. The Cathedral Chapter was specify launched with a new start time to cater for businesspeople keen to be part of BNI®, but who are unable to commit to early breakfast hour meetings that are the norm in other groups.

Speaking on this significant launch BNI Northern Ireland Director, Andrew Dobbin said: “This is a fantastic achievement and testament to the growing popularity of BNI as an effective way to grow your business network. Our members are business professionals who help each other grow their businesses through their commitment to our principal core value, Givers Gain®.

“Each week, in thousands of communities across the globe, members meet with other trusted business leaders to build and nurture lasting relationships and pass qualified business referrals.  Membership in BNI® offers access to business training, peer learning and opportunities to network and do business with hundreds of thousands of BNI® members around the world.

“Last year, BNI® members in this area generated over £3.3 million worth of business for each other. Each chapter has a personality of its own and finding where you fit best helps you to get connected.”

The Cathedral Chapter’s leadership team is headed up by Aaron Skinner, B4B group; Peter Bond, PMB Accountants and Casey Graham, Miskimmin Wealth.

BNI® Cathedral Chapter Director, Aaron Skinner adds: “I am thrilled to be at the helm of this new Chapter and format. As a start-up group, we have a whole load of popular slots open which is an exciting offering. We would welcome anyone who is either just interested in BNI® or who has been unable previously to join due to the early hours, or because their slot is filled in other groups, to get in touch and come along as a visitor.”

DARE TO WIN…TWICE!

DARE TO WIN…TWICE!

Well would you look at that…not just one award win but two at the PRCA DARE Awards in Belfast.

  • Event, Launch or Stunt of the Year– Six by Nico
  • Low Budget Campaign of the Year – Abigail’s Party at the MAC

Both campaigns were truly exciting and by working with clients that allowed us to be our creative selves enabled us to produce activity that exceeded all expectations.

In a very competitive category, the judges remarked that our launch of Six by Nico was ‘well-executed and a clear winner”. High praise indeed! This is a campaign that we are extremely proud of and demonstrates the strength of our social-first approach. We triumphed in this award category last year for our launch of Revolucion de Cuba – another amazing and fun client.

The judges commented that our campaign for the promotion of Abigail’s Party at the MAC delivered “great results for a tiny budget” and in fact “what they did with a small budget was extremely effective.”

Claire Murray, Acting Marketing Manager at the time in the MAC said: “It was not only the quantity of coverage but the quality of the features, and suitability of message and tone for the various audiences that made this PR campaign stand out. We’ve had a long-standing relationship with Rumour Mill and their level of service is second to none. For Abigail’s Party the team at Rumour Mill created a strong and ambitious PR plan, our key Spring production and the most important one for us from a revenue point of view outside Christmas. We achieved all our joint objectives, securing coverage and awareness right across Ireland in both the Northern Irish and Irish markets which contributed to our overall box office success.”

Our boss lady thinks this is amazing news too…

“I am so proud of my team and this is testament to the hard work, tenacity and passion they put in everyday on our client campaigns. We love being creative and pushing the envelope in order to get the best results for clients.

“To win Event, Launch or Stunt of the Year for the second consecutive year is an incredible achievement. It is down to creating bold campaigns that deliver for our clients and challenge what has gone before.”

We have just submitted our entries for the annual CIPR Pride Awards, so hopefully we make the shortlist in July. Stay tuned!