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THE FIGHT AGAINST FOOD WASTE RAMPS UP WITH THE ARRIVAL OF GROUNDBREAKING NEW TECHNOLOGY DESIGNED TO SIGNIFICANTLY REDUCE IT

THE FIGHT AGAINST FOOD WASTE RAMPS UP WITH THE ARRIVAL OF GROUNDBREAKING NEW TECHNOLOGY DESIGNED TO SIGNIFICANTLY REDUCE IT

The world’s first real-time mobile app, developed to help food stores clear significantly more of its reduced to clear, often yellow labelled, food produce has launched in Northern Ireland.

In an industry first, Gander, a mobile platform that displays ‘reduced to clear’ food products, has partnered with Henderson Technology to bring this sustainable technology solution to life in stores supplied by the Henderson Group in Northern Ireland under the SPAR, EUROSPAR, ViVO and ViVOxtra brands.

Gander is unique for this industry as it displays reduced to clear food automatically and in real-time, with Henderson Technology’s award winning EDGEPoS System pushing the reduced food products to the mobile app, as they are stickered in-store.  Similarly, when that item is sold it is automatically removed from the app, providing an instant feed of all reductions in-store at any time making it simple and effective for the shopper.

Food waste is a huge issue and has recently been described as an “environmental, economic and moral scandal” by Ben Elliott[1].  Recent Northern Ireland figures shows that in total, Northern Ireland’s councils collected 230,942 tonnes of LAC (local authority collected) municipal waste between October and December 2018, similar to the 232,012 tonnes collected during the same three months of 2017.[2]

Speaking on the launch of Gander into Northern Ireland, Ashley Osbourne, Founder of Gander says: “We are delighted to be partnering with Henderson Technology in Northern Ireland, to introduce this new technology to market in an industry first. The Henderson Group has a fantastic sustainability and CSR programme in place with a proactive focus on waste reduction. Together through this partnership, we can take significant strides towards giving retailers and shoppers alike the ability to have a more sustainable and mindful approach to food shopping.

“Environmentally, food waste is a crisis and is one of today’s growing issues and it is forecast to increase substantially by 2030 unless serious action is taken.  Worst yet, a significant proportion of this waste is completely avoidable. However, for retailers reduced food can cost them up to 7% of their turnover.  At a time when margins are being squeezed, this is revenue sitting on their shelves and that shoppers locally would love to buy, they just don’t know it is there”.

Darren Nickels, Head of Henderson Technology says: “As an innovative and forward-thinking technology supplier, we are committing to helping all our retailers to reduce food waste alongside tackling the problem in our own stores. We are excited to have partnered with Gander to bring this unique initiative to life in an industry first. As part of the Henderson Group, we believe that initiatives like this will help us tackle the moral and environmental problems associated with avoidable food waste. We are delighted to be the first POS provider in the U.K. to offer this with our EDGEPoS system.

“Through the retail partners we work with both here in the UK and across the globe, we know that many of our customers feel strongly about addressing this issue and feel confident that by introducing the Gander app we will encourage shoppers to purchase in a smarter, more sustainable way while also enjoying some great savings.”

Ashley adds: “Only 5% of a retailers existing shoppers purchase reduced to clear food.  Gander puts this information in the hands of significantly more motivated shoppers which in turn will increase sales of reduced product.  For a retailer, this will increase revenue otherwise lost to waste, increase footfall and reduce waste.  For the shoppers it will provide them with the ability to avail of local bargains and save money, whilst allowing them to feel they are positively addressing the problem of food wastage.  A win, win!

“Shoppers love reductions and offers with 32% shopping for offers according to IGD Shoppervista research.  Furthermore, there is a movement from shoppers towards companies with an environmental focus with 72% of Gen Z’ers shopping in stores with a positive social and environmental impact according to Nielsen.”

The Gander app can be downloaded via the Apple or Android app stores and used to locate reduced items at your nearest SPAR, EUROSPAR, ViVO and ViVOxtra store.

Gander is rolling out across the UK and ROI following the successful launch of the app in NI, to help drastically reduce waste at a National level.

END

[1] https://www.theguardian.com/environment/2018/dec/31/food-waste-chief-to-target-scandal-of-250m-binned-uk-meals

[2] https://www.daera-ni.gov.uk/news/northern-ireland-local-authority-collected-municipal-waste-management-statistics-released-13

TIME FOR TEA AT WHITEHEAD RAILWAY MUSEUM

TIME FOR TEA AT WHITEHEAD RAILWAY MUSEUM

Whitehead Railway Museum is rolling out its cake-stands and best china for a new season of its popular Afternoon Tea after a sell-out year in 2018.

Having celebrated its most popular year with visitor numbers increasing by 50%, the award-winning Museum will welcome guests to step back in time and enjoy Afternoon Tea in a stationary historic railway carriage, located on the tracks within the Museum premises.

General Manager of Railway Preservation Society of Ireland Lisa Adair said: “We have had an extremely successful summer so far with speciality train rides, bespoke events, and our visitor numbers are continuing to rise. We were overwhelmed with the bookings we received for the Afternoon Tea last year and the start of this year so we know there is a big demand for this event. As we run a very busy summer schedule this offering finished in May, so we are really looking forward to kicking off our Autumn season and inviting people to experience the atmospheric carriage.

“Whitehead has always been a railway town and we want to make it a visitor spot that appeals to everyone, not just the railway enthusiast community, so having unique offerings such as Afternoon Tea brings visitors from near and far to the Museum.”

Operated by the Railway Preservation Society of Ireland (RPSI), the Museum also offers a gallery experience that weaves through the rich rail history of generations, from seaside trips to tales of smuggling butter across borders. Visitors can enjoy an array of steam and diesel locomotives plus heritage carriages, see work in progress in the restoration workshops, enjoy afternoon tea in the Edwardian Tea Room, and hear all about the social impact of the railways and Whitehead.

Bookings have now opened for this season’s Afternoon Tea and the first event takes place at Whitehead Railway Museum on Saturday 7th September. Book now via https://www.steamtrainsireland.com. Whitehead Railway Museum is open 10am to 4pm Thursday to Saturday, while the Edwardian Tea Room, which is admission-free, serves tea/coffee and freshly prepared lunches. Experienced RPSI members are on hand for conducted tours at 11am, 1pm and 2.30pm, with tours lasting just over an hour.

WE’RE HIRING!

WE’RE HIRING!

Rumour Mill Creative Communications is an award-winning creative, public relations, social and influencer relations agency looking for an experienced Client Director, Client Manager and Digital Client Executive to join its fast-growing team.

Each individual will play an integral role within this growing team, helping to develop campaign strategies and plan media outreach activity along with managing the implementation of agreed activity. They will help to manage and lead the team across day-to-day activity and will be responsible for building and maintaining client relationships. They will also be responsible for generating high quality coverage, online engagement and will be expected to liaise regularly with key media contacts.

Whilst we try not to take ourselves too seriously, we do take our client work seriously and take pride in the campaigns we deliver.

If you have experience of working in communications – either agency or in-house – and thrive in an ambitious, lively, challenging and fast-paced environment (oh and did we mention with donuts and peroni on tap) then we’d love to hear from you.

The deadline for all roles is Friday 20th September at 4pm. Please email your CV stating salary expectations to office@rumourmillcomms.com

We are looking forward to reading all about you and hopefully welcoming you onboard!