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NEW APP LAUNCHED TO ENHANCE TOURISM EXPERIENCES IN NORTHERN IRELAND

NEW APP LAUNCHED TO ENHANCE TOURISM EXPERIENCES IN NORTHERN IRELAND

Innovative and focused on the visitor to Northern Ireland, following an initial launch investment of £20,000, Carrickfergus Enterprise has this month introduced the Experience Northern Ireland App. Designed to be a one-stop itinerary planning solution for visitors, it is the only App of its kind available. Free to use, it enables users to plan ahead whilst visiting Northern Ireland.

Featuring must-see destinations in one easy to navigate App, ‘Experience Northern Ireland’, is a brand-new hospitality and tourism platform aimed at heightening awareness of Northern Ireland’s well-known and hidden gem locations whilst boosting footfall to businesses.  It aims to make tourism and hospitality businesses more discoverable by the visitor; a key aim behind this novel App.

Kelli Bagchus, Manager of Carrickfergus Enterprise said: “After months of development and testing, we are delighted to launch our brand-new Experience Northern Ireland App. It is the perfect way for a visitor to plan everything from a fun day out, to a five-day tour around Northern Ireland.  The App creates an all-encompassing trip whether the visitor knows where they want to go or just discover great experiences along the way, we are confident that the itinerary created using the App is exactly what visitors to Northern Ireland need.

“The App isn’t just for holidaymakers; we want to encourage people living locally to explore the wonderful places right on their doorstep and perhaps discover some hidden treasures along their travels.”

Experience Northern Ireland focuses on helping visitors travelling within Northern Ireland create custom holiday itineraries. Visitors are completely in control of the planning as it houses information on accommodation, tour providers, heritage experiences, where to eat and what to do, as well as major attractions to visit all connected in one place.

Times and distances are also calculated automatically to ensure itineraries are maximised, mapping out the journey digitally for ease of travel.

The tourism and hospitality sector is one of the fastest growing in Northern Ireland and as a social enterprise it is a commitment of Carrickfergus Enterprise to support as many businesses as possible. Businesses in Northern Ireland can now be part of the Experience Northern Ireland App and enjoy the benefits of the complementary website and aggressive SEO and Marketing Strategy for 2020 and beyond.

To download the free App, search Experience Northern Ireland on your App store. If you would like your business, tourism experience or accommodation listed on the Experience Northern Ireland, please get in touch with Kelli at info@xperienceni.com or call 028 93369528.

CITY PICNIC TO RE-LAUNCH FOLLOWING £500,000 INVESTMENT

CITY PICNIC TO RE-LAUNCH FOLLOWING £500,000 INVESTMENT

Popular Belfast eatery, City Picnic is set to open its doors once against amidst a £500,000 investment, creating 35 new jobs in the process. As the last city centre tenant to reopen following the Primark Bank Buildings fire, City Picnic has undergone a major revamp and menu refresh since its closure in August 2018. Fronted by business partners Gavin Gregg and Arthur McAnerney, the Castle Street restaurant is poised to take Belfast by storm with its renewed commitment to speedy service and quality food.

Located on Castle Street, this marks the first major revamp of City Picnic since it first hit the Belfast food scene in 2011. Working with Northern Ireland based interior and fitout company, Terry Design – the space has been given a new lease of life, incorporating a mixture of quirky Nordic design elements with a urban chic finish. The space has been entirely reconfigured to ensure efficiency is at the forefront of City Picnic going forward whilst not comprising on aesthetics. An ‘outside in’ vibe has been created for the large unit featuring a wide range of plants, mixed with vibrant lighting and textures, resulting in a completely unique look for this new city-centre addition. The overhauled food selection encompasses breakfast, lunch and dinner, featuring a wide range of burgers, pizzas, salads, wraps and much more. City Picnic will offer a fast-food style service with the food sourced from natural and fresh ingredients from local providers.

With over 30 years’ cheffing experience working in restaurants all over the globe, co-founder Gavin Gregg expressed his anticipation for the people of Belfast to indulge in their rejuvenated menu. Gavin said, ‘We are delighted to finally be reopening City Picnic, having utilised our time after the fire to research and develop our menu to cater to the needs of the people of Belfast and beyond. Belfast has seen an influx of new restaurants in recent years, but we wanted to offer up something unique. Our new focus is on swift service without sacrificing the flavour and quality of the food on offer. Our customers could order a wrap, a burger or even a pizza and be presented with their order moments later. There are so many tantalising and mouth-watering choices on the new menu that I know customers will love.’

Sharing Gavin’s excitement, Arthur added, ‘Having to close the doors due to the Primark fire was a very difficult time for the business. We operated from a temporary catering trailer in Royal Avenue last year however we always knew we were going to eventually reopen in our original home. We spent time perfecting the menu, experimenting with innovative new food combinations and testing new recipes. We studied our space and assessed how we can best use the vast unit, making it a culinary hub in the city centre. So, whilst it wasn’t ideal to have to close the unit, we are excited about this new chapter for City Picnic. We are confident our customers, old and new, will love the revamp and will thoroughly enjoy the new menu.’

Operating seven days a week from 10am until 10pm, City Picnic will seamlessly switch from breakfast to lunch to dinner throughout the day without closing to customers. The menu will include offerings for all dietary requirements including gluten free, dairy free, vegetarian and vegan as well as a distinctive drinks menu with a variety of craft beers, wine and cocktails.  City Picnic will open to the public on Wednesday 4th December at 10am. For more information on City Picnic visit www.facebook.com/citypicnic