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BBC APPRENTICE STAR OPENS FIRST EVER STORE,  CREATING SEVEN LOCAL JOBS

BBC APPRENTICE STAR OPENS FIRST EVER STORE, CREATING SEVEN LOCAL JOBS

Apprentice semi-finalist and Newry native, Grainne McCoy, opened the doors to her own store on Saturday 26th September, exactly four years to the day after her debut on the hit BBC One show. Give Us Beauty launched initially as an online makeup store in April 2020 and following its success plus significant investment, the retail store will this month create seven local jobs.

The Give Us Beauty store is an all-encompassing beauty emporium, providing not only a retail store for cosmetics but  a blow-dry bar, a makeup studio and beauty clinic all under the one roof. The store will house global brands such as INGLOT, Note Cosmetics, Maybeline, Revlon, SOSU by SJ, P. Louise and much more. Customers will also be able to avail of services including makeup applications, 1-to-1 lessons, facials, massages, hair styling and spray tanning.

Speaking on the new business venture, founder Grainne McCoy said,

“I am absolutely delighted to finally be opening my own store which has been four years in the making. It was in my initial business plan to Lord Alan Sugar to have a retail store for cosmetics that could survive online and also physically be a one-stop-shop for all your beauty needs. We launched GiveUsBeauty.com back in March 2020 and the response has been phenomenal. We were planning to launch the retail store at the same time however obviously things were delayed due to covid-19.”

Grainne added, “Covid has presented a difficult time for our industry but I am confident now is the right time to introduce the retail store. I was also conscious to work with and support local designers to create an innovative space for the city with quirky features throughout to establish an ‘instagramable’ destination for Newry.”

In the months ahead the new store will be housing its very own make-up training academy, where budding make-up artists can avail of innovative lessons in the artistry of make-up, learning complex techniques from Grainne McCoy and a team of highly trained artists.

Grainne adds, “I am extremely excited for the people of Newry and beyond to see what we have done with this space. This is more than a retail store, it is a space for training the next generation of makeup artists, for socialising with likeminded people to connect over cosmetics and to indulge in some pampering. I can’t think of a better place to initiate the Give Us Beauty journey than my hometown.”

Grainne’s impressive career has seen her work as a makeup artist for global stars at Cannes Film Festival, as well as being the in-house artist at Youtube for their Google Hangouts series. Following her stint on the BBC Apprentice in 2016, in which she finished 5th, she launched her own company, Grainne McCoy Cosmetics in 2018. Give Us Beauty represents her latest venture and acts an extension to her own personal brand. The Newry store is the first in the franchise with plans for further stores across Ireland already in place with locations to be revealed over the coming months.

DENROY INTRODUCES ‘BUBL’- A TRANSPARENT FILTRATION MASK

DENROY INTRODUCES ‘BUBL’- A TRANSPARENT FILTRATION MASK

One of the world’s leading innovators of high-tech, critical components for the aerospace and medical industries, Denroy, has launched ‘bubl’, its solution to making face coverings more empathetic.

Based in Bangor, Denroy has designed a transparent filtration mask, a first in the UK market with a unique transparent component, coupled with a replaceable eight-hour filtration system, making it 100% reusable.

The ergonomic design means the mask fits snugly around the bridge of the nose, cheeks and chin. It is also designed to a high spec allowing the wearer to breathe easier. The transparent visibility allows for natural, empathetic communication by reducing barriers caused by traditional masks. The benefit of being able to see facial expressions, read visual cues or even lip read, is a huge benefit. The newly awarded CE mark gives consumers confidence that bubl conforms with health, safety, and environmental protection.

Bubl was born out of a time of uncertainty for Denroy due to the devasting effect the current pandemic has had on the aerospace industry. As a team of innovators and solution focused creators, bubl has been able to harness the passion of its team and secure all jobs within the business.

Speaking on the development of bubl, Kevin McNamee CEO of Denroy said: “Lockdown has challenged us to pivot the business in a slightly different direction from what we are used to. But what a fantastic product to do it with! Our design team has poured the same passion and invention into creating the bubl, as they would have for any other highly engineered product. It is comfortable, reusable and most importantly transparent.  Seeing someone simply smile behind their mask, could make a real difference and positively impact many industries who may consider swapping their tradition mask for the bubl.

Lead designer of bubl, Marcus McCay adds: “We are delighted to launch bubl, a product that we are really proud of and something that was developed out of the COVID-19 crisis. From fighter jets to front-line heroes, we have diversified within the business to create a barrier mask that eases communication and fits snugly on your face. During lockdown, we also collaborated on the ‘Hero Shield’ visor that has already been supplied to over 1 million NHS workers. Now, the bubl mask is available for everyone and it will eradicate some of the pressures that those working in person facing occupations are up against.”

Bubl is a type II medical mask and comes with 60 filters to be changed after eight hours of use. It retails at £29.95 and replacement filters are £9.95 per pack. bubl can be purchased online via: https://denpro.co.uk

ETHICS EXPLORED: CUT THE CRAP AND TELL THE TRUTH!

ETHICS EXPLORED: CUT THE CRAP AND TELL THE TRUTH!

Liar, Liar, pants on fire….is how the saying goes! But you don’t want anyone saying that about you or your business…do you?

#fakenews

In a media era were #fakenews is always in the spotlight it is so important that you keep your brand on an ethnical path and avoid the temptation to manipulate the narrative. Be brave and stay open, transparent and honest in your communications to protect your reputation.

The public aren’t fools; they are savvier than ever when to comes to spotting fake news or identifying misleading communications. We are in an era of transparency; the public will be the first to call out a brand that is lying. If you are caught being generous with the truth be prepared to lose more than money in trying to limit the damage. 

Words May Lie, But Action Tells The Truth

But telling the truth is a given. Right? No! Sadly, brands think it is ok to bend the truth, to influence reality and paint a different picture to that being actioned. Yet, in the words of Mr. Weasley in Harry Potter “the truth will out”.

Never has trust been more sought after. If your audience don’t trust you, they won’t buy from you or buy into you. So, focus on building that trust, and be honest as well as innovative in your marketing and communications efforts.

For instance, if we take the current communications from world leaders around the best approach to Covid-19, the majority of people do not trust what they are being told. Why? The damage has been done. Leaders are rarely forthcoming with transparent information – allowing doubt and mistrust to grow.

Honesty must be built into corporate culture. This takes more than the publication of a list of corporate values. Leaders must behave honestly and openly at all times. Walking the talk is essential.

Positive reviews and feedback is great but you cannot afford to ignore even a single negative review. Proactive action and strategic planning is much better than damage control, knee-jerk reactions and tactical approaches.

Remember to sell honestly, never sell your honesty.