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INSTAGRAM – 10 INTERESTING FACTS TO CELEBRATE 10 YEARS

INSTAGRAM – 10 INTERESTING FACTS TO CELEBRATE 10 YEARS

It may be hard to fathom but Instagram celebrated its 10th birthday this week!

In the last 10 years a hell of a lot has happened on the app. An egg got more likes than Kylie Jenner, Jennifer Anniston broke the internet with her Friends selfie, and it continues to the birthplace of countless influencers.

It is almost impossible to imagine a world without Instagram!

To mark this milestone, here at Rumour Mill we have compiled a list of 10 facts you may or may not know about one of the world’s most popular apps.

  1. The first person who posted a photo on Instagram was Kevin Systrom (born in December 30, 1983). The Co-founder of Instagram posted a photo with a stray dog in Mexico on July 16, 2010 with description “test” and this photo still exists on his profile: https://www.instagram.com/p/C

 

  1. Facebook bought Instagram for $1 billion in 2012. At that time, Instagram had just 13 employees. Now Instagram is valued well over $100 billion and is about one-fifth of Facebook’s market cap.

 

  1. As of October 5, 2020, the most-liked photo on Instagram is a picture of an egg, posted by the account @world_record_egg. It was created to beat the previous record of a Kylie Jenner post. The picture currently has over 54 million likes.

 

  1. In the three years since its launch, Stories has become a huge part of what makes Instagram so popular. With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands.

 

  1. Instagram users will spend an average of 28 minutes per day on the platform in 2020. In comparison, time spent on Facebook is slightly decreasing. Instagram saw more time spent per day than Snapchat for the first time in 2019.

 

  1. Selena Gomez was the first person in the world to reach 100 million followers. This has since increased to 194million. If she were a country and her followers were that country’s population, it would be the 12th most populous country in the world. One of her most popular pictures ever was for Coca Cola.

 

  1. The top ten most popular hashtags in general are: #love #instagood #photooftheday #tbt #beautiful #cute #me #selfie #tagforlikes #happy #followme. Photos that utilise hashtags get 38% more engagement than those who upload without using hashtags.

 

  1. How-to tutorials are the most popular form of Instagram video content. Followed by behind-the-scenes posts, interviews, and news coverage. Buzzfeed’s Tasty videos may be the best-known example of how-to videos on Instagram.

 

  1. The most popular face filter on Insta Stories are the puppy ears. This is followed by the sleep mask, bunny ears, love with the heart-shaped darts, and koala ears. Seems like we all want to look like animals on our stories…

 

  1. If you thought that Instagram advertising only appeared in the last couple of years, here is an interesting fact! Advertising was introduced in October 2013 but only for select brands! In 2015 it became accessible for all users. Engagement on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

 

Happy Birthday Instagram…where will we all be in 2030!

 

Bonus fact: Instagram embraced its potential as a news source this year, employing its ubiquity to distribute coronavirus prevention techniques through a new call-out at the top of its home screen feed. In some countries, Instagram displayed a link to information from the World Health Organisation and local health ministries, along with a message like this: “Help Prevent the Spread of Coronavirus: See the latest information from the World Health Organization so you can help prevent the spread of COVID-19.”

Instagram also prevented users from searching for COVID-19-related augmented reality effects unless they were made in partnership with legitimate health organisations. This helped limit the spread of disinformation or insensitive jokes about the virus.

JOURNEY TO BOMBAY KITCHEN AT SIX BY NICO BELFAST

JOURNEY TO BOMBAY KITCHEN AT SIX BY NICO BELFAST

Mumbai in India is known for its incredible diversity found in its culture and geography.

Food is an integral part of life in Mumbai—or Bombay, as most of its denizens still call it, where the grandest hotel dining rooms sit cheek by jowl with hole-in-the-wall Parsi cafés.

Inspired by the bustling metropolis of Mumbai, Chef Nico Simeone and his team have created a ‘Bombay Kitchen‘ menu packed with an amalgamation of Indian food styles – recreating local dishes and reinterpreting age-old Indian traditions, to create an experience that toasts the old times and celebrates the new at Six by Nico restaurants this Autumn.

The Bombay Kitchen menu presents the classic yet unexplored charm of India’s diverse regions, marrying them expertly with familiar flavours. Each dish has a story to tell, promising guests an exciting journey on a plate. From Monday 19th October – Sunday 29th November 2020, Six by Nico transports these flavours, textures and aromas to surprise and delight guests looking for an authentic Indian dining experience.

The new six course Bombay Kitchen tasting menu includes, Aloo Sabzi – Chickpea & Paneer Dahl, Potato Espuma & Lime Leaf Oil; Salli Boti – Spiced Lamb Boti, Crisp Potato, Cucumber & Naan; Corn Bhutta – Pressed Chicken Thigh, Pickled Mushroom, Spiced Corn, Lime & Deggi Mirch; Roasted Cod – Spiced Onion & Onion Broth, Onion Bhaji & Curry Leaf and Makhani – Loin & Belly of Pork, Sultana Biryani, Makhani Sauce, Coriander & Mint Chutney.

In India, sweets form a major part of celebrations and guests at the restaurants will end their Bombay Kitchen food experience with a Mango Lassi – Yoghurt Creme, Alphonso Mango, Toasted Fennel, Cumin seed Tuile.

The vegetarian alternative boasts six delicious courses of Aloo Sabzi – Chickpea & Paneer Dahl, Potato Espuma & Lime Leaf Oil; Salli Boti – Spiced Cauliflower Boti, Curry Emulsion, Cucumber & Naan; Corn Bhutta – Pressed Aloo Terrine, Spiced Corn, pickled Mushroom, Lime & Deggi Mirch; Roasted Carrot – Vadouvan, Spiced Onion, Onion Broth & Curry Leaf; Jackfruit Samosa – Sultana Biryani, Makhani Sauce, Coriander & Mint Chutney and Mango Lassi– Yoghurt Creme, Alphonso Mango, Toasted Fennel & Cumin seed Tuile.

Chef Nico Simeone said: “India is famous for its diverse cuisine. There is an amalgamation of food styles, some are authentic, some are inspired and some are discovered accidentally. Our Bombay Kitchen menu blends the diverse cooking styles of modern India while revamping classic dishes in a whimsical array of textures and flavours”. 

Diners can book a table now for ‘Bombay Kitchen’. Open from midday, Monday through to Sunday, each six-course menu will be available from noon to night. The menu will be priced from £29 per person with the option to enjoy an expertly selected wine pairing for an additional £26. As ever, there is a vegetarian alternative available for every course, as well as Parsi café inspired snack sides.

To make a reservation and to book now, visit  www.sixbynico.co.uk/belfast

‘Bombay Kitchen‘ will run from Monday 19th October to Sunday 29th November 2020 at Six by Nico, Belfast.