Blog : Beauty

MID ULSTER BARBER CHAIN SWEEPS THE BOARD AT L’ORÉAL COLOUR TROPHY REGIONALS 2019

MID ULSTER BARBER CHAIN SWEEPS THE BOARD AT L’ORÉAL COLOUR TROPHY REGIONALS 2019

Mid Ulster stylists, Barbers of BT45/Barbers of BT80 and Salon 45, are celebrating after being named as the only salon chosen to represent Northern Ireland at the L’Oréal Colour Trophy grand final in London this June, in three categories. The first time this has ever been achieved, making history.

The L’Oréal Colour Trophy is the longest running live hairdressing competition in the world – having started in 1954 – and it has hosted thousands of the industry’s most prestigious talents over the years. Competitors are given just 30 minutes in front of a live audience to style a model of their choice before the models are required to partake in a catwalk. The competition is blind, and judges have no idea which model is attached to which salon.

The accolade was awarded to Barbers of BT45/Barbers of BT80 and Salon 45 after competing in the Northern Ireland regional semi-finals at the Europa Hotel in Belfast. Ten entries from across the province were whittled down to just three, and the judges were so impressed with the barbers efforts that all three positions were awarded to the Mid Ulster outfit.

Owner and lead stylist, Chris Graham has said of the occasion: “We’re absolutely overjoyed by the news that we will be representing Northern Ireland in London. We proved time and time again that talent and vision can thrive outside of the cities, and that Mid Ulster is a haven of inspiring stylists.

“Our stylists Cathal McCormack, Megan Ludlow and Kala Boyle have done an exceptional job at the regional semi-finals and our ambition now is to go to England and take the big prize home with us. Northern Ireland has a rich tradition of innovation when it comes to beauty and style and we want to continue on in that vein.”

The Grand Final of the L’Oréal Colour Trophy will take place on the 3rd of June at Battersea Park in London where Barbers of BT45/Barbers of BT80 and Salon 45 will be competing against other regional winners from across the U.K. including London, the South of England, the East of England, the West of England, the North East, the North West, Scotland, and Wales.

BELFAST BEAUTY COMPANY GAINS GLOBAL SEAL OF APPROVAL FROM WORLD’S BIGGEST MAKE UP ARTISTS

BELFAST BEAUTY COMPANY GAINS GLOBAL SEAL OF APPROVAL FROM WORLD’S BIGGEST MAKE UP ARTISTS

Belfast beauty brand, BPerfect Cosmetics is making a huge impact with the world’s most famous make-up artists and influencers.

The latest ‘must have’ product in the BPerfect range is the Carnival Palette, created in collaboration with one of the UK’s top make-up artists Stacey Marie. The eyeshadow palette features an array of vibrant and stunning colours to create the most on-trend and out there make up looks.

Catching the eye of global stars including NikkieTutorials, Jeffree Star and Manny MUA, these hugely popular influencers have been sharing their top make up tips using the eye shadow palette and confessing their love for the brand on their social media channels. Combined, the famous trio have amassed 24 million Instagram followers and 18 million YouTube subscribers.

This year, BPerfect’s revenue has increased by 700% and their premises has trebled in size. Following the announcement of their product range now being listed on Beauty Bay, Europe’s largest independent online beauty retailer, the business is growing from strength to strength. The brand has also launched on websites in Australia, Holland, Germany, Poland and are currently in negotiations outlets in the USA, New Zealand, Iran and Bahrain.

Brendan McDowell, Founder of BPerfect said, “I am overwhelmed with the global success and engagement from artists and influencers around the world. It’s fantastic to see a beauty brand from Northern Ireland being put on the map. I believe the continued success comes from BPerfect’s ever imaginative products and innovative fun ideas. It is also testament to the fantastic team that we have at BPerfect. We have had a whirlwind year and I can’t for what is next!”

Other products in the BPerfect range include the popular 10 Second Tan, concealer, tanning mitts and eyeshadow palettes, with the Carnival Palette being the latest release.

The BPerfect brand has plans in place to launch a further five new products before the end of the year, including two exciting collaborations with make-up artists from UK and Ireland.