Blog : Experiential Marketing

BEAUTY BUSINESS UNDERGOES £100K REVAMP

BEAUTY BUSINESS UNDERGOES £100K REVAMP

Tyrone businesswoman Roisin Doherty has announced the creation of eight new jobs at her successful hair and beauty salon; as a result of investing £100k into the redevelopment of the popular Coalisland business. The multi-award-winning salon has also introduced ‘Retail by Roisin Doherty’, a tailor-made hub, stocking specially curated beauty products, available to purchase within the salon.

Launched in 2015, Roisin Doherty Hair & Beauty burst onto the local scene and has experienced significant growth since first opening its doors. The newly configured space will accommodate the business’ additional services and provide more opportunities for training and development of staff. Roisin has worked alongside Cookstown based designer Neal Calvert, to create bespoke desks for all technicians with the latest technology included. The salon has been adapted to create a more immersive setting for all customers, allocating more space for services such as nail treatments, makeup applications and facials.

Speaking on the exciting announcements, Managing Director, Roisin Doherty, who is a well-known social media personality, said, “When I opened the business three years ago, I couldn’t have predicted how positively the local people would respond. We are delighted to be growing the team and developing the salon to cater to the needs of our customers. Everything has been carefully planned and considered so that we make optimal use of our space. The new retail hub enables our customers to purchase any of the products from their hair or beauty treatment, allowing them to use the same products as our experts.

Roisin continued, “We operate a highly professional yet welcoming environment. Our awards are testament to our outstanding team. I am confident we can continue to go from strength to strength. Plans are already in place for the next phase of the business.”

Juggling life as a businesswoman and a social media influencer, Roisin has also seen her lifestyle blog grow vastly in popularity. Admired across the beauty industry in Northern Ireland, Roisin’s blog showcases all her expert hints and tips and advice pieces in the world of beauty and fashion. Discussions are currently in place for the opening of further premises for the brand in the near future.

THOUSANDS FLOCK TO FOYLESIDE TO MEET LOVE ISLAND FAVOURITE

THOUSANDS FLOCK TO FOYLESIDE TO MEET LOVE ISLAND FAVOURITE

On Saturday 29th September, Love Island 2018 favourite, Alexandra Cane visited the North West’s premier shopping destination, Foyleside Shopping Centre, as the popular retail mecca hosted its fashion and beauty extravaganza of the year. Hosted by Cool FM’s, Melissa Riddell, the event showcased the best in fashion and beauty for the upcoming Autumn and Winter season.

‘Feel Fabulous at Foyleside’ was an action-packed day of free style advice, giveaways, special offers and more as Alexandra Cane joins the centre’s key style retailers on the ‘Feel Fabulous’ stage. Alexandra hosted a live makeup demonstration, followed by an exclusive meet and greet. Shoppers flocked in their thousands to grab a picture with the Love Island favourite, at a new bespoke flower wall, created specifically for the Foyleside event.

The centre has gone from strength to strength within the past year, with new store openings including Inglot and Paddy McGurgan Make up Pro Store, broadening the fashion and beauty offering. With Holland &Barratt opening later this month, the Centre is reporting almost 100% occupancy.

For more information, visit Foyleside.co.uk or find the centre on Facebook and Instagram.

EVIAN BRINGS WIMBLEDON TO SPAR

EVIAN BRINGS WIMBLEDON TO SPAR

Evian, official water sponsor of Wimbledon, bought some tennis fun to SPAR Moyle Road. With tennis target board, swing ball, strawberries and cream plus face painting, Q Radio was also there handing out goodie bags and prizes to shoppers. Evian is available across all SPAR’s in Northern Ireland.  #evianwimbledon #sparnievian

 

GAME, SET, WATER! – EVIAN BRINGS WIMBLEDON TO BELFAST

GAME, SET, WATER! – EVIAN BRINGS WIMBLEDON TO BELFAST

evian, the popular water brand from Danone and official supplier to Wimbledon, evian, brought the opening weekend of The Championships live to shoppers in Victoria Square on Friday 7th and Saturday 8th July. Along with three large screen TVs showing the tennis spectacle live, shoppers and tennis fans will be able to play interactive game of virtual tennis and be in with a chance to win a selection of goody bags and evian merchandise. In addition, evian’s new limited-edition Snapchat filters were also be active.

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