Blog : Sustainability

REVOLUTIONARY FOOD WASTE APP ‘GANDER’ PROVES A SOARING SUCCESS

REVOLUTIONARY FOOD WASTE APP ‘GANDER’ PROVES A SOARING SUCCESS

Gander, a world-first award-winning app created to reduce food waste, has transformed the spending habits of Northern Ireland shoppers with a significant soar in downloads and increased sales of yellow stickered foods since its launch last August.

Earmarking Northern Ireland as the initial launch pad for the app, over 41,000 downloads have taken place in the last four months, placing it in the top 12% of apps nationally. In addition, up to 45% more reduced-price food have sold which means 45% more has been kept from going to waste. These improvements mean that stores on average are selling between 85-100% of their reduced product shown on Gander, with yellow-stickered items selling 40% quicker since the introduction of Gander; and often at higher prices as shoppers are interested in getting the reduction as soon as it appears.

Gander integrates directly with a retailers POS which enables retailers to automatically display to shoppers in real-time all reduced-to-clear food on the shelves within their local store.  Furthermore, Gander does this automatically, meaning nothing changes in store at all and no additional staff training. The app allows the customer ultimate control over what reduced priced goodies they search for, whether it is by location, favourite stores, reduction, food type and even dietary.

Speaking on the success, one of Gander’s founders, Ashley Osborne says: “The traction and growth of Gander has been amazing. We had expected a decent level of interest, but never envisaged the degree of downloads – especially when only trialled in Northern Ireland initially. The level of positive buy-in demonstrated by customers and retailers alike has been phenomenal and testament that Gander’s proposition is a great fit for consumers out there.

“Customer feedback has been incredibly supportive and the interest in high quality reduced food is impressive, now that they can actually see what is available whereas previously you would have to go to the store and hope to find something reduced. Plus, shoppers are feeling empowered thanks to Gander, aiding them to be more sustainable in their shopping choices. This supports the app’s endeavour to decrease and prevent food waste and create a more sustainable environment has also proved highly effective.”

Ashley adds: “All in all this has led to not only a substantial reduction in surplus and waste, but an increase in overall sales of reduced items, with up to an 800% return on investment for a retailer using Gander.”

Gander launched initially by integrating with Henderson Technologies award winning EDGEPos system to display all of the yellow stickered produce from their stores in real time. Gander went live in 310 participating SPAR, EUROSPAR, ViVO and ViVOxtra stores.

Due to the successful launch of Gander, it has attracted a lot of interest from additional retailers, many of whom will be rolling out with Gander in the next few months across UK and ROI.

The Gander app can be downloaded via the Apple or Android app stores

THE FIGHT AGAINST FOOD WASTE RAMPS UP WITH THE ARRIVAL OF GROUNDBREAKING NEW TECHNOLOGY DESIGNED TO SIGNIFICANTLY REDUCE IT

THE FIGHT AGAINST FOOD WASTE RAMPS UP WITH THE ARRIVAL OF GROUNDBREAKING NEW TECHNOLOGY DESIGNED TO SIGNIFICANTLY REDUCE IT

The world’s first real-time mobile app, developed to help food stores clear significantly more of its reduced to clear, often yellow labelled, food produce has launched in Northern Ireland.

In an industry first, Gander, a mobile platform that displays ‘reduced to clear’ food products, has partnered with Henderson Technology to bring this sustainable technology solution to life in stores supplied by the Henderson Group in Northern Ireland under the SPAR, EUROSPAR, ViVO and ViVOxtra brands.

Gander is unique for this industry as it displays reduced to clear food automatically and in real-time, with Henderson Technology’s award winning EDGEPoS System pushing the reduced food products to the mobile app, as they are stickered in-store.  Similarly, when that item is sold it is automatically removed from the app, providing an instant feed of all reductions in-store at any time making it simple and effective for the shopper.

Food waste is a huge issue and has recently been described as an “environmental, economic and moral scandal” by Ben Elliott[1].  Recent Northern Ireland figures shows that in total, Northern Ireland’s councils collected 230,942 tonnes of LAC (local authority collected) municipal waste between October and December 2018, similar to the 232,012 tonnes collected during the same three months of 2017.[2]

Speaking on the launch of Gander into Northern Ireland, Ashley Osbourne, Founder of Gander says: “We are delighted to be partnering with Henderson Technology in Northern Ireland, to introduce this new technology to market in an industry first. The Henderson Group has a fantastic sustainability and CSR programme in place with a proactive focus on waste reduction. Together through this partnership, we can take significant strides towards giving retailers and shoppers alike the ability to have a more sustainable and mindful approach to food shopping.

“Environmentally, food waste is a crisis and is one of today’s growing issues and it is forecast to increase substantially by 2030 unless serious action is taken.  Worst yet, a significant proportion of this waste is completely avoidable. However, for retailers reduced food can cost them up to 7% of their turnover.  At a time when margins are being squeezed, this is revenue sitting on their shelves and that shoppers locally would love to buy, they just don’t know it is there”.

Darren Nickels, Head of Henderson Technology says: “As an innovative and forward-thinking technology supplier, we are committing to helping all our retailers to reduce food waste alongside tackling the problem in our own stores. We are excited to have partnered with Gander to bring this unique initiative to life in an industry first. As part of the Henderson Group, we believe that initiatives like this will help us tackle the moral and environmental problems associated with avoidable food waste. We are delighted to be the first POS provider in the U.K. to offer this with our EDGEPoS system.

“Through the retail partners we work with both here in the UK and across the globe, we know that many of our customers feel strongly about addressing this issue and feel confident that by introducing the Gander app we will encourage shoppers to purchase in a smarter, more sustainable way while also enjoying some great savings.”

Ashley adds: “Only 5% of a retailers existing shoppers purchase reduced to clear food.  Gander puts this information in the hands of significantly more motivated shoppers which in turn will increase sales of reduced product.  For a retailer, this will increase revenue otherwise lost to waste, increase footfall and reduce waste.  For the shoppers it will provide them with the ability to avail of local bargains and save money, whilst allowing them to feel they are positively addressing the problem of food wastage.  A win, win!

“Shoppers love reductions and offers with 32% shopping for offers according to IGD Shoppervista research.  Furthermore, there is a movement from shoppers towards companies with an environmental focus with 72% of Gen Z’ers shopping in stores with a positive social and environmental impact according to Nielsen.”

The Gander app can be downloaded via the Apple or Android app stores and used to locate reduced items at your nearest SPAR, EUROSPAR, ViVO and ViVOxtra store.

Gander is rolling out across the UK and ROI following the successful launch of the app in NI, to help drastically reduce waste at a National level.

END

[1] https://www.theguardian.com/environment/2018/dec/31/food-waste-chief-to-target-scandal-of-250m-binned-uk-meals

[2] https://www.daera-ni.gov.uk/news/northern-ireland-local-authority-collected-municipal-waste-management-statistics-released-13