Don’t be unnerved by a fancy term like “experiential marketing”. It’s quite simple, and it’s an area which we, here at Rumour Mill, flourish in. In essence, experiential marketing is merely a way of creating a closer bond between the consumer and the brand by engaging the consumer in a fun or memorable experience. In other words, holding brand-based events which the general public can participate in.
Activities like these stir positive responses in people, who can associate those emotions with your brand. It helps break the sometimes monolithic and/or abstract view of what businesses are about into their main component parts: namely, people.