Influencer marketing has arguably been the biggest change to the communications and advertising landscape in recent years. Brands used to have to rely solely on advertising campaigns and word-of-mouth to pique a consumer’s interest in products or services. With the advent of influencer marketing, however, brands are increasingly being able to tap into an organic market where 70% of millennial consumers are influenced more by the opinions of their peers than they are by advertising, and more than 30% of consumers respond better to a non-celebrity blogger than a celebrity.
This does not mean that ‘any influencer will do’. Our expertise at Rumour Mill Creative Communications ensures that we find and work with the right people to promote your brand. We have garnered significant attention for our clients over the years and have built strong relationships with some of the most important influencers and bloggers in the industry.