Evian, the popular water brand from Danone and official supplier to Wimbledon, appointed Rumour Mill Creative Communications to bring The Championships live to shoppers in Victoria Square on Friday 7th and Saturday 8th July 2017.
What We Did
RMPR created a bespoke interactive zone that allowed shoppers to not only watch the matches live but also play a game against one of the many legendary tennis greats.
Hundreds of shoppers took part in the interactive and innovative game of virtual tennis, attempting to win a selection of goody bags and evian merchandise in the process. Shoppers and tennis fans alike could watch the tense tennis games live from Wimbledon on the large screen TV’s. In addition, spectators were able to utilise evian’s new limited-edition Snapchat filter!
Each day the event attracted countless members of the public to Level 2 of Victoria Square Shopping Centre, beside the Odeon cinema, where shoppers perfected their serve, back spin and returns in an enjoyable effort to win various prizes.
Working with Snapchat for the first time, the brand also produced a limited-edition lens that went live for 24 hours across six regions on the app before launching worldwide via a Snapcode that could be found on specially branded evian bottles.
To build the excitement and anticipation before the tournament, the brand launched its new month-long Live Young® campaign on 29th May with an investment of over £350k. The initiative encouraged consumers to rediscover their inner youth with evian, featuring a number of different creatives of the brand’s famous babies.