Time for new content?
All content creation starts with a goal. How are you going to measure the success of your campaign? Is it with traffic? New subscribers? App downloads? Conversions? Social shares and engagement? Video views? Podcast downloads? Sales?
At Rumour Mill we will help you understand your goal early on, which will guide other important decisions as you develop your content marketing strategy. Such as, what are we making? And where are we going to distribute our content? Once we know this…then we create!
Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business.
Creating great content starts with a well-established process. At Rumour Mill we’ll walk you through the content creation process from start to finish, and demonstrate how creating great content can help your audiences and customers find solutions and answers to their problems. So where do we start?
We have a number of ‘off the shelf’ packages you can avail off if you want to dip your toe into content creation; as well as working with you to create an individual content approach personalised to your business objectives.