Much has been made in recent times of the power of social media, and depending on who your target audience is, different platforms can make a huge difference on boosting your brand. Our social media team specialises in helping brands understand who their audiences are, showing them how to engage with these audiences, and using analytics to mine key data which helps in the construction of targeted ad campaigns.
62% of Instagram users, for example, are between 18 and 34 and much advertising content focussed on a younger demographic is placed here. In the second half of 2017, business utilisation of Instagram for ad use grew by 28% and 71% of businesses are estimated have an Instagram presence. Through use of SEO (or ‘Search Engine Optimization’), your brand’s key message can be delivered on platforms like Instagram – and others like Facebook, Twitter, and YouTube – to the right people at the right time.
This is just one example of how social media marketing can be used to target specific demographics, find out more about your existing customer base and grow your brand in accordance with market trends. At Rumour Mill, our dedicated communications team is available to deliver expert social media strategy so that your business can grown to the level that you want it.