Blog : Digital

PEEKABOO, INSTAGRAM CAN SEE YOU!

PEEKABOO, INSTAGRAM CAN SEE YOU!

We gauged public opinion on the recent revelation that Instagram now allows users to see when their friends were last active. Find out what our followers thought of this new feature.

Instagram stayed rather quiet over the weekend, as they gently rolled out a new update which focuses on increased visibility of users. With new social media platforms popping up fast – you would wonder how much more can be added to increase visibility even further?

Well Instagram has found a way – presenting the ‘Last Active’ feature.

Instagram now allows your friends and followers to track when you last used Instagram. When sending stories or direct messages, you’ll notice that beside their username, in grey writing you can now see when they were last active – the times are very precise, ranging from “active now”, “active 32 minutes ago” to “active yesterday”.

This won’t be a ground-breaking update for you if you use Facebook messenger or Whatsapp, as you should be used to that by now. However, this adds Instagram to the list of places where other people can monitor your activity heavily.

If you find yourself mindlessly scrolling Instagram as a de-stressor throughout the day, but don’t quite have the brain power to respond to your messages, we have good news. You can deactivate this feature easily to ensure that others (like your boss) can’t track your usage and send those nagging “Get back to work” or “I know you’re online…?” messages.

Step 1: Open your settings via the three little dots in the top right-hand corner

Step 2: Scroll down to “Show Activity Status”

Step 3: Click on the toggle to ensure that you have freedom to scroll, without feeling obligated to respond to messages immediately.

Voila! – you’re now free to live a semi-private life through Instagram again – sharing only what you choose to share, which likely doesn’t include your low-key addiction to scrolling.

 

How do you feel about Instagram’s new updates?

Instagram Poll

We asked our Instagram followers if they were aware of this new update, and 50% of our followers had no idea that Instagram was sharing their activity with others. Of those who had already heard about the update, 100%* of them had found out via friends/websites or blogs – no one found out through Instagram’s own news or social media pages.

This introduces the argument that new features like this one should be heavily advertised

to ensure users are aware of changes. It also poses the idea that new features like this one should automatically be inactive when updated, and Instagram should prompt us to turn it on if we wish.

We asked our followers if they would have chosen to share their visibility had they had the

choice; 69% of people voted asking for more space, disagreeing with this new feature. Researching further the 39% of followers who didn’t mind sharing their visibility, we found that this correlated with a higher follower count, as well as those accounts using Instagram as a business or blogger.

With more updates to come in 2018, we found this insight very interesting. Instagram seems to be verging towards more of a marketing platform – allowing for marketers, brands and businesses to seamlessly merge onto users feeds without much evidence. This is good news for businesses, but could increase the scepticism for casual users who enjoy Instagram as an escape from the marketing stance that Facebook displays.

Stay tuned for future Instagram advances and find out what they could mean for you and your business.

*This figure was correct as of 3pm 23/01/2018

DIGITAL TRENDS FOR 2018

DIGITAL TRENDS FOR 2018

2017 was certainly a year of development in the digital sphere in terms of hardware and software. As a marketer, it is vital to be aware of new technological innovations and how new tools will impact the relationships between a brand and the consumer.

2018 will mark a more pronounced shift in the world of digital marketing and with more advancements brings more pressure for companies to adapt to this ever-evolving landscape or risk being left at the bottom of the theoretical ‘digital dump’. The public are now seeking more integrated experiences and this year, emerging technologies opens new doors for brands whilst also presenting renewed challenges.

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KENNEDY CENTRE INTRODUCES RELAXED SANTA VISITS

KENNEDY CENTRE INTRODUCES RELAXED SANTA VISITS

Kennedy Centre
Pictured with Adam Lockheart is Santa, Angela Lamont from Enchanted Events and John Jones, Centre Manager for Kennedy Centre

West Belfast’s Kennedy Centre – often dubbed ‘Curley’s’ – is leading the way forward on accessibility and inclusivity this Christmas with extended support for children with additional needs when visiting the centre’s magical Christmas dome to meet-and-greet Father Christmas.

Teaming up with Enchanted Events, Kennedy Centre is offering relaxed Santa sessions this holiday season for children with additional needs. Relaxed Santa sessions cater for children with autism spectrum disorders (ASD), physical disabilities and other additional needs by opening the centre from 9am to 1pm every Sunday until Christmas so that any potential anxiety or mobility issues caused by large crowds of Christmas shoppers is alleviated. Centre retailers also remain closed and no noise or music is emitted from PA systems.

Recent reports show a 67% increase in the incidence rate of school age children diagnosed with ASD rising from 4,570 to 6,046 between 2011/12 and 2014/15 (Department of Health and Social Care, 2015) further cementing the need for such services in public venues.

Commenting this year’s relaxed Santa sessions, John Jones, Centre Manager, said:

“Kennedy Centre has always been a cornerstone of the community here in West Belfast. We are a community-based shopping centre and with that comes the responsibility to ensure we take into consideration the additional needs and support members of the community within the catchment area require.

“We’re delighted to have the Enchanted Events team return to Kennedy Centre again this Christmas to support us as we continue to deliver our services to all members of the local community.”

Now widely adopted in Northern Ireland, Kennedy Centre is largely credited for introducing the concept to fast-paced shopping centres in 2015.

“Visiting Santa should be a magical and memorable experience; one without mobility issues or anxiety. However, not all children are afforded this luxury. Similar relaxed Santa sessions are now a regular feature in the Christmas events calendars of shopping centres throughout Northern Ireland, who open their doors at midday on Sundays. But, Kennedy Centre is leading the way forward by extending these sessions from 9am until centre opening hours of 1pm,” explained Angela Lamont, owner of Enchanted Events.

Should a child become anxious, frightened or if access issues arise during their visit, Santa will greet them at a more convenient point around the Christmas installation for photographs.

Kennedy Centre relaxed Santa sessions take place every Sunday (9am – 1pm) until December 18th.

For more information, contact Kennedy Centre on 028 9030 0734 or visit www.kennedycentre.co.uk.