Blog : food & drink

CALL FOR LOCALS TO INSPIRE ‘LEGACY’ RECIPE BOOK  FOR LISBURN & CASTLEREAGH

CALL FOR LOCALS TO INSPIRE ‘LEGACY’ RECIPE BOOK FOR LISBURN & CASTLEREAGH

Creating a legacy for the local area and to mark the outstanding success of Northern Ireland’s Year of Food and Drink in 2016, Lisburn & Castlereagh City Council has announced plans to collate and publish a book of locally inspired recipes. With the help of residents, the council is asking them to submit recipes, whether passed down from generation to generation or inspired by new culinary discoveries. All recipes must be submitted before Tuesday 31st January 2017.

The recipe book will also feature handy tips by true local home cooks and Michelin-star trained chef Chris McGowan – joint owner of the award-winning Wine and Brine in Moira –  will be lending his expert eye and taste buds to the process.

“What we’ll be looking for are recipes that have been passed down through local families over the years – the bread and butter, per se – that has fuelled Lisburn & Castlereagh and captures the essence of the council area’s favourite regional tastes,” commented Chris McGowan.

Cllr. Uel Mackin, Chair of Lisburn & Castlereagh City Council’s Development Committee, commented on the level of excitement around the creation of a locally inspired recipe book.

“The idea of a book containing recipes which have been passed down through families to feed Lisburn and Castlereagh residents for generations is an appetising prospect! Throughout 2016 we recognised the best in local producers and manufacturers, and in November specifically celebrated our food legacy and opportunities for learning. It’s important to us that we instil a love of the culinary arts for generations to come by taking pride in our past and present culinary accomplishments and using these to further progress interest in the food and drinks industry.”

Residents are now being called upon to submit their cherished recipes for consideration in the soon to be published Lisburn & Castlereagh City Council recipe book. To be considered, submitted recipes should be those which have been passed down through families over the years. All submissions must also include a short historical background to the recipe.

To put forward a recipe for consideration, simply submit your entry by Tuesday 31st January 2017 to LCCC Recipe Book, C/O Rumour Mill PR, First Floor Cranmore House, 611A Lisburn Road, Belfast, BT9 7GT or visit www.visitlisburncastlereagh.com/legacy-recipe-book. All winning submissions will be notified after this date and will need to be available for publicity shots. Terms & Conditions apply.

 

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LCCC HELPING SCHOOLS HARVEST THE NEXT GENERATION

LCCC HELPING SCHOOLS HARVEST THE NEXT GENERATION

To mark Harvest month this October and as part of Northern Ireland’s Year of Food & Drink, Lisburn & Castlereagh City Council is giving local schools the opportunity to win all they need to grow their own produce.

With some of the best producers and growers based in the Lisburn & Castlereagh area, Lisburn & Castlereagh City Council is keen to encourage the next generation of talented growers and is calling on green-fingered local pupils to submit a poem about the importance of Harvest.

This initiative is intended to broaden children’s understanding of agriculture and to promote healthy eating options with a balanced fruit and vegetable-filled. Growing fruit and vegetables in the garden at your school is a fantastic way to demonstrate the link between the food we eat, the seasons and the land.

Participating schools will have the chance to win a set of allotments, enabling pupils to fully immerse themselves in the harvest season. The prize includes two wooden allotment frames, soil, seeds, guides and a visit from an experienced gardener who will host an educational lesson on planting and tending.

Cllr. Uel Mackin, Chair of Lisburn & Castlereagh’s Economic Development Committee, explained the benefits of instilling this interest at a young age.

“I would encourage all local schools to reach out and get involved in the Lisburn & Castlereagh City Council Harvest Competition. The aim is to encourage the younger generation to get involved in, and fully appreciate, the process of growing, harvesting and eating fruit and vegetables.”

“Those involved will reap the benefits of seeing first-hand how their hard work and care can produce an array of fruit and vegetables. It will be exciting process to chart the progress of each allotment and see local school children’s hard work come to fruition,” added Cllr. Uel Mackin.

To be in with the chance of winning this fantastic prize for their school, pupils are requested to submit a poem around the theme of Harvest to a select panel of judges.

To enter, simply submit your harvest-themed poem by Friday, October 21st to LCCC Harvest Competition, C/O Rumour Mill PR, First Floor Cranmore House, 611A Lisburn Road, Belfast, BT9 7GT or email kathryn@rumourmillpr.com

BELMONT ROAD UNVEILS NEW MARKETING APPROACH AND WEBSITE

BELMONT ROAD UNVEILS NEW MARKETING APPROACH AND WEBSITE

The Strandtown Traders Association has launched a brand new website (www.belmontroadbelfast.com) for the Belmont Road Village area, along with a new proactive marketing approach aimed at promoting the area. This initiative, part-funded by Belfast City Council, is also geared towards increasing visitor numbers and its overall profile.

Coordinated by The Strandtown Traders Association, the new website puts the spotlight on Belmont Road as an area for everything from shopping, services, leisure, community and food. It allows for the group to showcase both the community feel and the quality and number of interesting independent shops. The group will also be more proactive with its marketing through creating new community-focused events and advertising; ensuring everyone keeps up to date with what is going on and ultimately get involved.

Kieran Hill, independent retailer and Strandtown Traders Association representative, said:

www.belmontroadbelfast.com
(L-R) Barry Heaton Head Chef Canteen Kitchen Cafe; Kieran Hill, Strandtown Traders Assoc. (STA); STA Acting Treasurer David McCrea &Lynsey Bennett, The Secret Day Spaill, independent retailer and Strandtown Traders Association representative, said:

“Belmont Road is strong in independent shops, cafes and restaurants.  Visitors love this and the new brand puts the focus on our variety shops and services.  A lot of cities would envy the Belmont Road Village’s community feel, that its high street isn’t a cookie-cutter row of the same shops, and that it’s a modern area with a lot of history mixed in.

“Our new website and marketing approach for the area is all about letting the rest of the Belfast and further afield know, clearly and confidently, that there’s nowhere like the Belmont Road.

“Too many people miss the Belmont Road on their way to somewhere else.  Or they’re just passing through.  This new identity is for them.  We want them to stop, to know where we are on the map and to head here first.  We want to show them what a special place this is.”

For the past number of years, Belfast City Council has funded the delivery of area-based activities aimed at supporting local neighbourhood-based retail hubs.  Activities to date have primarily focused upon increasing footfall within targeted areas and have been developed by business associations with a specific geographical focus. Strandtown Traders Association was one of seven associations that took part in this most recent project to provide mentoring support in the development of marketing and promotional plans, with the aim to increase awareness and business development for the local area.

Councillor Aileen Graham, Chair of Belfast City Council’s City Growth and Regeneration Committee, said: “The Council is committed to supporting our independent retailers and traders associations which are the backbone of our local economy.

“Indeed neighbourhood-based retail plays a vital role in sustaining and creating jobs while also providing valuable local services which improve community cohesion and wellbeing.

“A number of business associations from across Belfast including Strandtown Traders Association have received funding support from Council for a range of promotional and marketing activities this year aimed at increasing footfall and sales within their catchment areas. These include the Christmas period and other seasonal events.

“This new website by Strandtown Traders Association is another key project now which will put the Belmont Road on the map by showcasing the area as a fantastic place to shop, eat-out or simply visit!”

The Belmont Road is also gearing up to showcase its very first fashion show in September, followed by its first ever food tour of the area in October to mark Belfast Restaurant Week. More information on these events can be found of the new website and via their social media channels.

To check out the new website please log on to www.belmontroadbelfast.com. For more information on Belfast City Council’s support for local businesses, visit the council website at www.belfastcity.gov.uk/businessinfo

BALLYMALOE FOODS RELISHES A NEW MARKET AS IT LAUNCHES INTO NORTHERN IRELAND

BALLYMALOE FOODS RELISHES A NEW MARKET AS IT LAUNCHES INTO NORTHERN IRELAND

BM2Relishing the chance to explore new markets, Irish family food company Ballymaloe Foods, producer of the award winning Ballymaloe Original Relish, has launched into Northern Ireland. Through securing a partnership with Valeo Foods as its province-wide distributor the company has since secured supply to participating SPAR, EUROSPAR, VIVO & VIVOEXTRA, SUPERVALU, CENTRA & MACE, Dunnes and Independents.

Speaking on the transition into Northern Ireland, Maxine Hyde, Sales & Marketing Manager for Ballymaloe Foods, says:

“Now, more than ever, seemed the most fitting time to expand the Ballymaloe Foods range into Northern Ireland. As a family business through and through – developed and grown over three generations – we are ecstatic to be working alongside Valeo Foods, and look forward to showcasing our products to the Northern Irish market over the coming months.”

“In recent years, while the popularity of Ballymaloe products has grown, availability has always been an issue. But, through our new supplier partnerships, Ballymaloe Foods has the opportunity to match the supply with demand.” Maxine added.

Joanne Beattie, Brand Manager at Valeo Foods adds: “We are delighted to be working with the team at Ballymaloe Foods and looking forward to introducing this fantastic product to the NI market. With its strong heritage and track record for producing great tasting products, we have no doubt it will be a great hit with consumers.”

Ballymaloe Original Relish, has been the recipient of numerous industry awards over recent years including the McKennas’ Guides Award (2015), gold in the Great Taste Awards (2015) and numerous Georgina Campbell Awards, the longest running hospitality awards in Ireland.

Ballymaloe Foods will be introducing an initial five products from its growing range into the Northern Ireland market. The retail range includes Ballymaloe Original Relish (210g) and Ballymaloe Jalapeno Pepper Relish (195g).

Ballymaloe Foods’ offering in Northern Ireland will also include wholesale catering sizes suitable for a diverse range of cuisines; Ballymaloe Original Relish (3kg and 5kg) and Ballymaloe Jalapeno Relish (2.75kg).

Established in 1990 by Yasmin Hyde, daughter of Myrtle and Ivan Allen of Ballymaloe House, the recipe for Ballymaloe Original Relish that proudly stocks supermarket shelves throughout the Republic of Ireland has remained unchanged since the 1930s when Myrtle Allen was left with a plethora of tomatoes following husband Ivan’s struggles to sell them to merchants at local markets.

The official launch, organised by Rumour Mill PR, for Ballymaloe Foods took place on Friday 5th August at the James Street South Cookery School where celebrity chef and graduate of the Ballymaloe Cookery School Rachel Allen hosted a cookery masterclass.

For more information on the Ballymaloe range, visit www.ballymaloefoods.ie

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