Blog : NI Year of Food & Drink

CALL FOR LOCALS TO INSPIRE ‘LEGACY’ RECIPE BOOK  FOR LISBURN & CASTLEREAGH

CALL FOR LOCALS TO INSPIRE ‘LEGACY’ RECIPE BOOK FOR LISBURN & CASTLEREAGH

Creating a legacy for the local area and to mark the outstanding success of Northern Ireland’s Year of Food and Drink in 2016, Lisburn & Castlereagh City Council has announced plans to collate and publish a book of locally inspired recipes. With the help of residents, the council is asking them to submit recipes, whether passed down from generation to generation or inspired by new culinary discoveries. All recipes must be submitted before Tuesday 31st January 2017.

The recipe book will also feature handy tips by true local home cooks and Michelin-star trained chef Chris McGowan – joint owner of the award-winning Wine and Brine in Moira –  will be lending his expert eye and taste buds to the process.

“What we’ll be looking for are recipes that have been passed down through local families over the years – the bread and butter, per se – that has fuelled Lisburn & Castlereagh and captures the essence of the council area’s favourite regional tastes,” commented Chris McGowan.

Cllr. Uel Mackin, Chair of Lisburn & Castlereagh City Council’s Development Committee, commented on the level of excitement around the creation of a locally inspired recipe book.

“The idea of a book containing recipes which have been passed down through families to feed Lisburn and Castlereagh residents for generations is an appetising prospect! Throughout 2016 we recognised the best in local producers and manufacturers, and in November specifically celebrated our food legacy and opportunities for learning. It’s important to us that we instil a love of the culinary arts for generations to come by taking pride in our past and present culinary accomplishments and using these to further progress interest in the food and drinks industry.”

Residents are now being called upon to submit their cherished recipes for consideration in the soon to be published Lisburn & Castlereagh City Council recipe book. To be considered, submitted recipes should be those which have been passed down through families over the years. All submissions must also include a short historical background to the recipe.

To put forward a recipe for consideration, simply submit your entry by Tuesday 31st January 2017 to LCCC Recipe Book, C/O Rumour Mill PR, First Floor Cranmore House, 611A Lisburn Road, Belfast, BT9 7GT or visit www.visitlisburncastlereagh.com/legacy-recipe-book. All winning submissions will be notified after this date and will need to be available for publicity shots. Terms & Conditions apply.

 

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BELMONT ROAD UNVEILS NEW MARKETING APPROACH AND WEBSITE

BELMONT ROAD UNVEILS NEW MARKETING APPROACH AND WEBSITE

The Strandtown Traders Association has launched a brand new website (www.belmontroadbelfast.com) for the Belmont Road Village area, along with a new proactive marketing approach aimed at promoting the area. This initiative, part-funded by Belfast City Council, is also geared towards increasing visitor numbers and its overall profile.

Coordinated by The Strandtown Traders Association, the new website puts the spotlight on Belmont Road as an area for everything from shopping, services, leisure, community and food. It allows for the group to showcase both the community feel and the quality and number of interesting independent shops. The group will also be more proactive with its marketing through creating new community-focused events and advertising; ensuring everyone keeps up to date with what is going on and ultimately get involved.

Kieran Hill, independent retailer and Strandtown Traders Association representative, said:

www.belmontroadbelfast.com
(L-R) Barry Heaton Head Chef Canteen Kitchen Cafe; Kieran Hill, Strandtown Traders Assoc. (STA); STA Acting Treasurer David McCrea &Lynsey Bennett, The Secret Day Spaill, independent retailer and Strandtown Traders Association representative, said:

“Belmont Road is strong in independent shops, cafes and restaurants.  Visitors love this and the new brand puts the focus on our variety shops and services.  A lot of cities would envy the Belmont Road Village’s community feel, that its high street isn’t a cookie-cutter row of the same shops, and that it’s a modern area with a lot of history mixed in.

“Our new website and marketing approach for the area is all about letting the rest of the Belfast and further afield know, clearly and confidently, that there’s nowhere like the Belmont Road.

“Too many people miss the Belmont Road on their way to somewhere else.  Or they’re just passing through.  This new identity is for them.  We want them to stop, to know where we are on the map and to head here first.  We want to show them what a special place this is.”

For the past number of years, Belfast City Council has funded the delivery of area-based activities aimed at supporting local neighbourhood-based retail hubs.  Activities to date have primarily focused upon increasing footfall within targeted areas and have been developed by business associations with a specific geographical focus. Strandtown Traders Association was one of seven associations that took part in this most recent project to provide mentoring support in the development of marketing and promotional plans, with the aim to increase awareness and business development for the local area.

Councillor Aileen Graham, Chair of Belfast City Council’s City Growth and Regeneration Committee, said: “The Council is committed to supporting our independent retailers and traders associations which are the backbone of our local economy.

“Indeed neighbourhood-based retail plays a vital role in sustaining and creating jobs while also providing valuable local services which improve community cohesion and wellbeing.

“A number of business associations from across Belfast including Strandtown Traders Association have received funding support from Council for a range of promotional and marketing activities this year aimed at increasing footfall and sales within their catchment areas. These include the Christmas period and other seasonal events.

“This new website by Strandtown Traders Association is another key project now which will put the Belmont Road on the map by showcasing the area as a fantastic place to shop, eat-out or simply visit!”

The Belmont Road is also gearing up to showcase its very first fashion show in September, followed by its first ever food tour of the area in October to mark Belfast Restaurant Week. More information on these events can be found of the new website and via their social media channels.

To check out the new website please log on to www.belmontroadbelfast.com. For more information on Belfast City Council’s support for local businesses, visit the council website at www.belfastcity.gov.uk/businessinfo