Social media: we all use it, whether we love or – let’s be honest – sometimes loathe it. We have been rattling our social media brains to pick out some top tips to help you stay on top of your social media game, ensuring your content is hashtag on fleek!

  1. Authenticity

Focus more on communication than selling: Don’t make your engagement a sales pitch; work on forming relationships with your followers, get to know them and create engaging content that is of interest to them. This means stepping away from constant sales pitches, with a slant towards more social-focused posts, offering opportunities for followers to get involved and give their opinion.

In the moment content: Highly-produced content is influencing us to switch off and engage less. Current focus has moved towards authenticity and giving followers an opportunity to gain unfiltered access. This is helped by a recent surge in the use of ephemeral content across various social media outlets. Think less about the ‘perfect’ 15 seconds you are trying to create and shift your content to be more real life…no one likes over-produced content.

Give creative freedom: Content can very quickly become staged by giving people rules and guidelines to follow. Whether it’s your creative team, or that micro-blogger that you recently managed to get on board – it’s absolutely vital that you give them the freedom and trust to get creative with the content you require. Eagle-eyed followers are finding it easier to spot staged content and this presents a lack of integrity from both the brand and blogger.

  1. Community

Along with authenticity comes community: By creating authentic content and allowing followers to gain insight into the behind-the-scenes of your organisation, you can produce a community as people begin to feel more connected, with you and one another.

In the past, most company social media pages were managed by an invisible identity who acted as the one spokesperson for the company. Now, it’s all about getting to know the faces behind social media pages, which allows followers to relate to the organisation more. Knowing there is a group of like-minded individuals rather than one large company with one voice helps build on that community feel.

Selfie Central: You may have noticed the increase in speaking to the camera on various platforms, but mainly Instagram. Perfect for creating content for stories, this recent adaption from professionally shot informative videos, to more casual face-to-camera pieces show a move into more authentic content. This allows people to feel closer to the organisation as it comes across as more relatable.

These short face-to-camera video clips offer ways for followers to interact and share their opinions, rather than feeling like all communication with the organisation should be formal or corporate.


  1. Loyalty

Some may argue that using social media can impact and retain brand loyalty while others believe the contrary. One way or another, followers are going to come and go, so its about unique, fun and engaging content to make them stay.

Loyalty has become key when engaging on social media. With countless different social accounts for various businesses and organisations out there to follow, it’s easy for your followers to opt out and find new favourites. The focus is on offering real and authentic content, which helps your followers to feel a sense of community. This helps form a loyal connection to the brand or organisation.

Loyal influencers: Influencers are quickly becoming a great way to boost your brand awareness, but with so many great options to choose from, who is going to best represent your brand? It’s important to ensure that representors can remain loyal to the brand that they are working with. Don’t contact every influencer you spot, research them, find out if they fit your brand image and decide if you are a good fit together! It’s important to have representors who truly embody your brand and will be excited to champion your organisation.

Micro-Influencers: Micro-influencers are becoming first choice to many digital focused brands, as they exemplify a committed and authentic obligation to present their followers with good content and brands. It’s also a good opportunity for brands to target a certain niche – for example ‘mummy bloggers’ or ‘eco-focused families’ as there are many micro-influencers that have a loyal following from certain people groups.


At Rumour Mill Creative Communications, we work with various clients and influencers, who have successfully helped maintain and grow brand awareness. Having such positive relationships with influencers from across all sectors including fashion, food and business, we are confident we will pick the best people to represent your organisation. We want your brand to reflect your mission and help achieve your business goal. Let’s have a chat to see how we can help.

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