In a media environment where so many different brands and businesses are vying for attention, one of the easiest and most effective ways to engage with an audience is through the medium of video. In fact, video is so effective that businesses who use it have reported a 49% year-on-year growth compared with businesses who don’t. 81% of businesses say that they have used video as a means for customer engagement in the past and 99% of those businesses say that they will do so again.
Video is arguably the most powerful form of communication at a marketer’s disposal and the impact on the viewer is considerable. The Rumour Mill team has considerable experience in video creation – from conception to scripting all the way through to voiceover and editing. We put the same care and attention to detail into our videos as all other aspects of our communications strategy and ensure that any bespoke video content is always consistent with our clients’ unique branding.