As a marketer, it’s your job to produce engaging and valuable content for your audience. But what happens when you hit a roadblock? Maybe you’re struggling to come up with new ideas, or your writing skills aren’t up to par. No matter what the problem is, there are ways to overcome it. In this post, we’ll discuss three of the most common content marketing problems and offer tips on how to solve them. So read on if you want to start creating winning content campaigns!
1. Produce High Quality content
The content you create for your business should be of the highest quality so that your audience can trust what they’re reading. This also means avoiding creating more generic or boring material, which would only turn off prospects.
Instead focus on giving readers something fresh and exciting to enjoy. something new rather than rehashing old information over again just because it’s there already established as successful and ranking well.
Creating content that your target market want and expect is essential for any business looking to succeed. The quality of this material matters more than anything else.
The world is flooded with information, but not all the content you find on social media or blogs will be worth reading. To stand out from the crowd it’s important for your posts to offer something new and different.
Failing to be creative when it comes content marketing might lead you down a path where all your readers are left with is information overload. Make sure that the type of media used in any given blog post or article complements its topic; think videos, images and infographics too!
How do I make my content stand out?
One of the most important things is knowing what type of information and knowledge will be valuable for customers. You need to take a look at your competition’s online marketing efforts, how they perform in search engine rankings (SERPs), to see opportunities or areas to capitalise upon.
2. Create Content Regularly
To be successful with content marketing you need to produce regular and consistent pieces of work. You want people seeing your site as an authority in its industry so that they come back for more, but if there are only a few posts in your news section or blog, it will be difficult make any real impact in the Search Engines.
Content marketing is a constantly evolving strategy that requires regular attention. Create an outline for your content over the next six months and hopefully in about a years time, you’ll be able to show stakeholders how important it has been in growing traffic.
You don’t need to create new content all of the time. There are plenty ways you can reuse existing, creatively-written pieces for driving traffic and increasing website visitors! One strategy would be repurpose older content.
You could cut up recordings from webinars and podcasts into short clips that could then go out on social media.
Another idea might involve turning comprehensive eBooks into blog posts, so readers get more digestible content without having an entire book downloaded onto his/her computer or mobile.
3. Lack of time and Resources
The majority of marketers say that their top issue is insufficient resources, but what they really mean by this is a lack in time. It’s not uncommon for them to have several projects going on at once which can make things messy as you try and juggle everything accordingly.
Creating content is easy. Making quality, engaging pieces of text can be much harder than you might expect- it takes time and skill to create something that will stand out in this competitive market! If your next post on your blog isn’t coming together quite as nicely as planned, don’t worry about publishing it yet; take your time so the piece has greater impact later down the road instead!
When you’re a small content creation team, it’s easy to fall into the trap of producing low-quality and publishing it, just so it is out of the way.
You can scale your strategy by outsourcing some or all of these responsibilities so as not burden yourself with any one task; this could include:
- Hiring freelancers who can create content for you
- Professional videographers creating product videos
- Social Media Management – Update followers on the latest happenings with you and your business
Outsourcing your content marketing is a good way to give the in-house team more time and energy for other important projects.
Would you like help with Content Marketing?
In order to get past any content challenge, you should find a partner who can handle your needs for online marketing. Not only does this help save time and energy while still being able focus on other parts of the business that need attention.
Our services are perfect if you want to improve your content marketing efforts, because we work with teams made up specifically talented individuals skilled in copywriting, SEO strategy development, photography, videography, web designers/developers & much more. Get in touch today!