Rumour Mill was engaged with Foyleside Shopping Centre to manage its advertising and marketing, but more importantly its social media and website channels.
Initially we conducted detailed research to formulate a comprehensive digital strategy. Our findings enabled us to present a new direction and focus for Foyleside, ensuring the digital output was forward thinking and effective. Having assessed the strengths and weaknesses of the existing content, we were able to develop a range of strategic tactics to transform the digital marketing for the centre.
Rumour Mill outlined a social media advertising plan. The 12-month plan incorporated all formats including Instagram stories, Google Display, PPC, Facebook In-Stream, Carousel and more.
As well as advertising on social media, Foyleside had also not delved into the world of influencer relations. For Foyleside, Rumour Mill appointed influencers on a seasonal basis. These influencers were tasked with showcasing the newest fashions, gifts, homeware and more. Each individual had a unique campaign objective to ensure we were hitting all target markets.
Some of the achievements attained included:
Highest engagement of any shopping centre in NI for 8 weeks running
Facebook growth increased by 42%
Instagram growth increased by 146%
Website visitors increased by 37%
Impressions, engagement, reach substantially increased across all social media channels.