The Brief

The festival is the largest of its kind in the world with a high level of recognition. The all-island initiative is a partnership of various institutions and groups interested in promoting mathematics. We were asked to focus on promoting the festival in Northern Ireland, which involved making people aware of various events happening across the province, gaining attraction from local schools (our key target audience) and driving footfall at the various events happening throughout the week.

Our Approach

We used a mix of media relations, traditional and social media activities to create awareness and ‘talk-ability’ around Maths Week 2017. By using a series of activities, RMCC aimed to deliver on all the objectives and promote the importance of maths to the target audiences.

The Outcomes

2017 has proved to be the most successful year for Maths Week Ireland with over 40,215 pupils from across 218 schools in Northern Ireland taking part in a week-long series of events around the province

In total over 240,000 pupils took part in Maths Week 2017 across the whole of Ireland, with an increase of 10% in participation across Northern Ireland.

Creating a buzz around Maths Week Ireland 2017, we were able to report that we attracted audiences of over 2,000 at our Maths in the City event, held at Ulster Museum in Belfast. Its highest footfall yet.

Schools all around Ireland held special activities during the week, teachers across the province registered for Maths Week and planned events for classes of all ages throughout the schools.

We liaised with local schools who submitted their images from Maths Week to us, which we then used to secure coverage in regional newspapers, educating the towns in what was going on in their local schools.

Despite the media landscape being dominated by Storm Ophelia, a Royal Visit and a Murder; we managed to secure its highest coverage levels to date – including various broadcast pieces throughout the week on QRadio, BBC Radio Ulster and UTV.