DARE TO WIN…TWICE!

DARE TO WIN…TWICE!

DARE TO WIN…TWICE!

Well would you look at that…not just one award win but two at the PRCA DARE Awards in Belfast.

  • Event, Launch or Stunt of the Year– Six by Nico
  • Low Budget Campaign of the Year – Abigail’s Party at the MAC

Both campaigns were truly exciting and by working with clients that allowed us to be our creative selves enabled us to produce activity that exceeded all expectations.

In a very competitive category, the judges remarked that our launch of Six by Nico was ‘well-executed and a clear winner”. High praise indeed! This is a campaign that we are extremely proud of and demonstrates the strength of our social-first approach. We triumphed in this award category last year for our launch of Revolucion de Cuba – another amazing and fun client.

The judges commented that our campaign for the promotion of Abigail’s Party at the MAC delivered “great results for a tiny budget” and in fact “what they did with a small budget was extremely effective.”

Claire Murray, Acting Marketing Manager at the time in the MAC said: “It was not only the quantity of coverage but the quality of the features, and suitability of message and tone for the various audiences that made this PR campaign stand out. We’ve had a long-standing relationship with Rumour Mill and their level of service is second to none. For Abigail’s Party the team at Rumour Mill created a strong and ambitious PR plan, our key Spring production and the most important one for us from a revenue point of view outside Christmas. We achieved all our joint objectives, securing coverage and awareness right across Ireland in both the Northern Irish and Irish markets which contributed to our overall box office success.”

Our boss lady thinks this is amazing news too…

“I am so proud of my team and this is testament to the hard work, tenacity and passion they put in everyday on our client campaigns. We love being creative and pushing the envelope in order to get the best results for clients.

“To win Event, Launch or Stunt of the Year for the second consecutive year is an incredible achievement. It is down to creating bold campaigns that deliver for our clients and challenge what has gone before.”

We have just submitted our entries for the annual CIPR Pride Awards, so hopefully we make the shortlist in July. Stay tuned!

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