Popular Mexican food chain, Boojum is set to give away 15,000 burritos on Thursday 22nd September, rewarding hungry students across Ireland. As part of its ‘Buy One Bank One’ promotion, those with a valid student ID who purchase any main meal in store on this date will get a free Boojum meal to bank for later. There will be 15,000 of these vouchers distributed across all 14 Boojum outlets for one day only, celebrating the return to full scale fresher’s celebrations since 2019.
Not one to do things by halves, Boojum will also be helping one lucky student fund their studies with a £5,000 giveaway and free burritos for a year – meaning the winner will spend their next academic year well-funded and fully fuelled.
In its biggest Fresher’s giveaway to date, Boojum’s new ‘Fund Your Studies’ campaign aims to help one student alleviate the mounting costs of student life in Ireland. With weekly food bills increasing, sky-high rents, tuition fees and more, the disruptive Mexican food chain is hopeful the £5,000 prize fund will make an impact of the winner’s university life and alleviate some financial pressure.
David Maxwell, Boojum’s Managing Director said, “We have always been a student-focused brand and are constantly looking into ways that we can give back to our loyal customer base. What better way to reward them for choosing us, than offering them another free burrito to bank?”
“Life at university can be financially challenging at the best of times but this year especially with inflation soaring, students will really be feeling the pinch. With that in mind we wanted to build on our previously successful Fresher’s week campaigns and also offer a student the chance to have us fund their studies for a year.”
Paul McCullagh, Boojum Marketing Manager said, “Fresher’s week is such an exciting time for the Boojum brand as we see many new faces trying our burritos or bowls for the first time. We are pretty confident they’ll enjoy it, so we thought, why not reward them for giving us a go in the first place? We’ve given away free meals in the past but never to this scale!”
Paul added, “The FU** Your Studies campaign is fun and disruptive, much like our brand and is sure to attract some double takes!”
For more information on the campaign and how to enter the Fund Your Studies competition, go to: boojummex.com/fustudies