Carrickfergus Enterprise has announced that results of its recent tourism initiative, ‘Glens Coastal Hub’ has exceeded expectations, boosting sales, local visitor expenditure, jobs, and visitor numbers.
Funded by the Coastal Communities Fund and following on from the huge success of its East Antrim Coastal Hub pilot in 2015, this new initiative has had a direct impact on the number of visitors and expenditure in the East Antrim Coastal Way route. Ambitious targets were in place from the outset, yet these have been surpassed significantly with the creation of 58 full time, part time and casual jobs and over 22,000 new visitors to the region, resulting in over £3million generated in additional expenditure.
The overall goal of the scheme was to develop the capacity and confidence of local businesses within the area, that are often considered the ‘hidden gems’ of the region but are not necessarily on the typical tourist routes.
The Glens Coastal Hub was devised to increase sales, enhance visitor experiences and fully take advantage of the huge opportunities’ tourism can offer for the local area. 30 businesses signed up to take part and avail of support services such as business mentoring, ICT support, WorldHost training, mystery shopping and a joint marketing campaign which included a visitor map and website.
Kelli Bagchus, Manager of Carrickfergus Enterprise, said: “The success of our East Antrim Coastal Hub and tourism map set the precedent for what could be achieved in the tourism sector within the area. It was therefore the right time to request further funding to create a larger spectrum of support. With the local interest high and the strong proposition already existing it made sense for us to build on this momentum.
“This programme has enabled us to showcase our diverse range of tourism attractions from across Ballygally to Ballycastle/Rathlin, that include the Ossian’s Grave, Layde Church, Dark Hedges Estate, the Ballygally Castle Hotel, Cranny Falls and Glenariff Forest Park; whilst empowering the businesses across these areas to capitalise on the buoyant tourism industry.
“With tourism at the fore of Northern Ireland’s economy, it is in our interest to support the lesser known locations, to keep history and heritage alive as well as helping the launch of new tourism businesses in the area.”
Speaking on his involvement in the programme, Gary O’Loughlin from Laragh Lodge said: “The programme has been really successful and has definitely brought us more business. We attended various workshops including social media training which was very helpful. The publicity from the programme put a spotlight on us and being located beside the Glenariff Waterfall has brought even more tourists to us.”
The project is funded by Coastal Communities Fund which is funded by the government with income from the Crown Estate Marine Assets. It is delivered by Big Lottery on behalf of the UK Government.
Sarah Daly, Funding Officer from The National Lottery Community Fund said: “We are delighted that Coastal Communities Fund has been able to support the Glens Coastal Hub Programme. It enables smaller businesses to develop their capacity, enabling them to capitalise on the growing tourism industry in Northern Ireland. It also helps to highlight what Northern Ireland has to offer beyond the major tourism sites. Thus, encouraging longer stays and contributing to and increased visitor spend.”
Carrickfergus Enterprise has created a successful model specialising in supporting tourism and hospitality businesses where it will seek opportunities to further support even more businesses to sustain and grow the future of this industry.