Here we go again! Like most businesses, we were gutted to hear about the latest four-week lockdown in Northern Ireland. As a local business, we had just got our mojo back, with green shoots of growth emerging. Therefore, it is hard not to see this as a backwards step.
Our industry has taken a hit; clients suspended accounts; new business opportunities slowed down and launches and events were cancelled. But we are not alone! Countless strong, viable businesses have been tested to the max when in comes to securing work, retaining staff and innovating to move forward. But one fundamental remains the same – communication is key.
Now more than ever, we recognise the importance of strategic communications as brands and clients seek to differentiate, relate to audiences and demonstrate how too are adjust to the ‘new normal’.
As an agency, we are revising our own communications strategy and choosing wisely how best to promote ourselves and our services during this crazy time. Like many of our clients, we are making tough, yet worthwhile decisions of where to focus our reduced budgets and what the best platforms for us are to utilise now and as we emerge once again from this circuit breaker.
One thing is for sure, now more than ever, taking your business digital could unlock your recovery. Digital and social media marketing require much less budget than traditional offline marketing channels.
That’s not to say online marketing is cheap; it takes experience and skill to do digital well.
But they’re more cost-effective, measurable and flexible.
Companies who previously had no social media presence are now selling through Facebook and Instagram.
At Rumour Mill, we are also working hard behind the scenes on our own digital vision and continuing to create content that will maximise our exposure, get our name out there, and showcase our services beyond Northern Ireland. We want to do the same for businesses that need support navigating this area.
How to get your mojo back? Be one of those businesses that adapt, spot opportunities and connect with new customers.
As businesses adapt, we are here to secure your market position and restart growth. We will talk straight and be clear on strategy. Together we will review where you are, discuss where you want to get to and plan how to get you there.
Things will never be the same again. So why not reach out, let’s have a FREE virtual chat to help get your communications mojo back. Email us on firstname.lastname@example.org or call 028 90682185.