At a time when consumer loyalty has never been more central to a retailer’s ongoing success, loyalBe is an app that abandons the needless collection of loyalty cards and replaces it with a seamless, single smartphone application that puts the power of ‘loyalty’ in the hands of shoppers and independent hospitality & retailers alike.
Following a six-figure investment and authorisation by the Financial Conduct Authority, loyalBe is the brainchild of local Belfast man Cormac Quinn who identified and created a frictionless loyalty scheme that doesn’t require consumers to take out their phone at the point of sale to earn rewards, or for retailers to house bulky equipment onsite taking up premium space.
In fact, customers simply link their bank card during registration and earn points whenever they spend in-store. It couldn’t be easier!
With growing sign ups and new businesses coming onboard daily, Cormac is confident that loyalBe is the perfect solution to revolutionise and futureproof the consumer and retailer relationship.
“When I began to research this market, two things were clear. Firstly, loyalty cards have always had an issue with customers not wanting to bulk up their wallets or purses with endless pieces of paper; and secondly for businesses, how can they know who their loyal customers are and how often they’re actually visiting.
“By looking at the benefits of loyalty schemes and also the weaknesses, I felt there was an opportunity to create a technological solution that made it easier for consumers to receive rewards and businesses to connect more seamlessly with shoppers.
“Our loyalBe app works by connecting directly to the customers bank card, rewarding purchases and giving retailers the ability to understand their customers better, and offer a more personalised shopping experience. Given its frictionless nature, we don’t require any equipment or software at till points and customers don’t need to change their behaviour. They simply just pay by card as usual.”
A number of hospitality and retail outlets across Belfast are currently seeing the benefits of loyalBe, helping them create more loyal customers who in turn visit more frequently and spend more per visit than non-loyal ones. They have access to the ‘back office’ dashboard that lets them know their top customers, receive private feedback, engage with customers and much more.
Speaking on the benefits and positive impact loyalBe has been on driving footfall and sales, Paul Glover, owner of Arthur’s Coffee Company says: “We’ve been using loyalBe for a while now and I have to say it’s transformed how we reward our customers.
“Previously we were limited to just a physical paper loyalty card that offered no flexibility in what was rewarded or provided accurate return rate feedback. Now, thanks to loyalBe we’re able to reward the entirety of our customers spend across the range, generating a better response to and from the customer. Beyond that, we’re able to amend, extend and add new deals within the dashboard.
“This is the sort of flexibility that is not commonly available to small businesses and gives us a better chance at competing with bigger companies that have more resources. It all adds up to a very comprehensive system that we use daily, allowing us to remain competitive.
“I’m very happy to see the continued improvements and new features in the system and happily recommend loyalBeto my various contacts within the industry.”
Cormac concludes: “We have ambitious plans for loyalBe and are ecstatic by the positive uptake so far – it is an exciting time. Our aim is to increase the number of active users and businesses using loyalBe significantly and as such are offering any new hospitality and retail businesses who sign up by the end of April 2020 a 100% lifetime discount.
“As a Belfast company, we want to encourage consumers to shop and support local. Our ability to offer this 100% lifetime discount is testament to our desire to help local business maximise the power of loyalty.”
loyalBe is regulated and authorised by the Financial Conduct Authority. Financial Services Registration number is 829479.