Our client executive, Amy gives her advice on how PR students can beat the boredom and stay focused during this lockdown.
“As a recent PR & Comms graduate and a current Client Executive, you are trained to handle whatever the world throws at you. Right?!
“However, at unforeseen times like now, being proactive and motivated can be tough – but these are key skills of any PR practitioner. As we’re part of an ever-changing industry, there’s luckily plenty going on to keep on top off and ahead of the curve (plus, most importantly, shake our boredom!).
“Despite universities being closed and at-home work commencing, it’s so important not to lose momentum on what keeps your brain ticking and your creativity flourishing. Whether you’re a student, a graduate or a practitioner – if you’re in PR, you should always find yourself boosting your education on the latest trends and tactics, as well as advancing your skills in these for the future.
“Textbooks may seem like a heavy load to start off with – so keep up-to-date with what’s going on by subscribing to useful online trade magazines including PR Week, Marketing Week and The Drum. Their articles are punchy, succinct and a much easier way to digest news updates from a relevant PR perspective.
“There are also the obvious platforms we all resort to when boredom strikes: Instagram, Facebook, Snapchat – and now TikTok.
“Why not take the extra time you have to understand these existing and new social platforms better? That way, you can apply this when normal life resumes, either for creative uni assignments or idea suggestions for clients. For example, this short yet interesting article by PR Daily explores TikTok’s background, statistics and projected staying power in the world of PR.
“LinkedIn Learning offers a free trial month and is worth delving into if you want to enhance your knowledge on Google Ads, Google Analytics, writing ad copy and understanding SEO to name just a few. By completing these short courses, you will be ahead of the game as well as be able to pop these on your CV!
“Or, if you’re looking for something to do that’s interactive and allows you to unleash your creativity, why not try starting up your own blog? If you want to kick-start a career in PR, there’s nothing better than having your own personal portfolio to impress prospective employers with. You heard it here first!”
It will get better, and it will soon – just remember to look after yourself, keep busy and #stayhomesavelives.
If you are a PR student looking a placement in September or any industry advice please get in touch via firstname.lastname@example.org. At Rumour Mill we are keen to support and develop the next generators or communicators and content creators.