We all consider ourselves storytellers from time to time, especially when it comes to talking about things, we are passionate about! But how can we tell a good story to drive positive PR?
Now more than ever, digital storytelling is at the top of the list of communication trends, that will be at the fore for some time. So, whether you want to tell the story of your brand, client success, employee spotlight or public recognition, you can create long lasting stories that prove to your audience your company or services matters.
It is our job to ensure that our client’s messaging is well communicated. The thrill of a good story can provoke excitement and engagement. Getting the attention of your audience cuts through the noise and gets your message heard. Therefore, it is up to us as the experts to create stories that are powerful, to gain impact and capture audiences.
Here are a few of our tops tips to getting your story right:
In storytelling, the most powerful vehicle that you can use is personalisation. Using personal stories amplifies the message you are trying to convey. When ideas are attached to people as opposed to concepts, there is a greater chance of creating an emotional connection. Also, you can draw your audience into your brand narrative as this will make your content relatable.
Videos, pictures and animations are all visual tools that can give you the edge when engaging with customers. Catch your audiences’ eye and use this to communicate with them.
Like, Share, Like and Share
Use platforms that allow for easy sharing. In our digital age, using social media allows for easier sharing than placing your story on traditional methods such as in a newspaper or billboard. These methods do have a time and place but if you do choose more traditional forms of advertising, create call to actions to inspire people to share the message.
Consumers have become savvier and are able to spot brands that are not being genuine and authentic. When a story is honest, it is believable and easier to connect with. You can’t copy a great story!