What a year! 2019 was a year full of fantastic milestones and projects, that even as I type this blog it is hard to recall it all.
We kicked 2019 off with our rebrand from Rumour Mill PR to Rumour Mill Creative Communications. This signalled how far we had come as an agency. Not only do we have more experience working on a wide range of consumer, corporate, public sector and charity campaigns; but we now offer a wider mix of services beyond just public relations.
Whilst our bread and butter has been a thriving public relations consultancy, many say public relations doesn’t work like it used to. That’s simply not the case. Rather, the world has changed, and we are changing with it. It’s not as simple as pitching to reporters and getting quick hits anymore. Like everything else, public relations has evolved and as a result, do did we. From how reporters communicate to leveraging social channels, it has been essential that we as an agency stay ahead of the curve in this digitally obsessed world.
Digital platforms have introduced us to new ways to communicate with target audiences and channels to pursue. As a result, PR is no longer just about communicating a message with an audience. Rather, it’s about having a conversation with audiences. And we love to talk! While it may be hard to tell what the future of PR holds, at Rumour Mill Creative Communications we are positioned to ensure we can support clients’ cross-over between public relations and the digital world.
Along with our rebrand came our move to Lisburn. We relocated to a new collaborative workspace called Cubic Co Work in Lisburn, allowing us to invest more in our team, vision and services. Cubic Co Work houses several local businesses, all sharing a collective desire to push the boundaries, create and collaborate.
And whilst we are talking about creating and collaborating…what a year we have had working with some fun and innovative brands on launches, announcements, events and social media!
From launching Gander, the world’s first real-time app to help reduce food waste; introducing the amazing six-course tasting experience, Six by Nico to Belfast; announcing the arrival of Holiday Inn Express in Derry; unveiling the new American Holidays hub in Belfast City Centre to so much more; it has been an eventful year.
- PRCA DARE AWARDS: Event, Launch or Stunt of the Year– Six by Nico
- PRCA DARE AWARDS: Low Budget Campaign of the Year – Abigail’s Party at the MAC
Both campaigns were truly exciting and by working with clients that allowed us to be our creative selves, this enabled us to produce activity that exceeded all expectations.
In a very competitive category, the judges remarked that our launch of Six by Nico was ‘well-executed and a clear winner”. High praise indeed! This is a campaign that we are extremely proud of and demonstrates the strength of our social-first approach. We triumphed in this award category last year for our launch of Revolucion de Cuba – another amazing and fun client.
The judges commented that our campaign for the promotion of Abigail’s Party at the MAC delivered “great results for a tiny budget” and in fact “what they did with a small budget was extremely effective.”
Towards the end of the year we picked up Silver for Best Small Consultancy at The Pride Awards. This demonstrates how far we have come and is motivating us to get Gold in 2020 and beyond.
As for 2020! Well, we have big plans in place and over the next year you will see a lot of changes and advancements with Rumour Mill Creative Communications.
As a team we extremely passionate about what we can deliver for clients; not only will we be adding to the team, our services, our channels and our skill set but our clients also have a lot of exciting new plans in place for 2020 that we are super excited to be working on and announcing to you all shortly.
So, hello 2020…lets be having you! We are ready…are you???