If you’re struggling to come up with new and fresh social media content ideas, don’t panic — there are a number of ways you can refresh your posts.

This guide is a social media style guide that provides you with top tips to ensure clarity and consistency for your brand. This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, and interaction. It is largely tactical, giving you specific ways to write for social media channels.

It contains:

  • A ‘how to’ in identifying your voice and what is the right language
  • Tips to create inclusive language that will engage with your audience
  • Consistency guidelines and how to create these to suit you


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