Authentic content, also known as Ephemeral content, is rich media, primarily images and videos, that are generally accessible for a brief period.
Put simply, this is temporary content is designed to elicit an immediate response from the user. It often taps in to current social and viral trends. Authentic content can help users engage with the brand on a more personal level, whilst still helping to promote products and services.
Authentic content as a content marketing strategy also encourages user-generated content (UGC).
Whether it’s the ability to edit and manipulate images, or an invitation to create a brand-related image or story, ephemeral marketing strategies invite the user to act on a brand’s behalf.
This training will equip you with the knowledge to:
- Plan and run authentic marketing campaigns on Instagram and Tik Tok
- Create great content that increases customer engagement and brand awareness
- Use influencers to produce ephermeral content for your brand
- Mastering all the features available on the Instagram and Tik Tok App
- Editing software to improve the aesthetic of your ephermeral content
- Tips and Tricks to create more engaging ephermeral content
- Evaluating the success of your ephermeral campaigns.
FORMAT: Guide and 2 Hour Zoom Call