Video is king! But how can you make it king of your marketing strategy?
Video advertising is promotional content that plays before, during or after streaming content. Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks.
YouTube is the world’s #2 search engine with 1.3 billion users, and video advertising is the most dynamic and memorable form available. With an audience more engaged than television, more precise targeting, and real-time performance insight, video advertising is now an accessible and impactful part of the digital marketing mix.
After YouTube, social networks like Facebook and Instagram are the largest distributors of digital video content. Video advertising for social can repurpose existing video ad assets to create strong brand connections with a highly targeted audience.