The power of photography should be used to its maximum effect to stand out from the crowd and to visually communicate everything possible about the brand.

In the competitive world of business today, the importance of using a professional photography to create a specific personality of the company, its employees and its services/products is key.

Branding a company in the minds and hearts of customers, demonstrating a personal side of the business that not only creates a connection with customers, but also differentiates the company from the competition. Plus, a picture paints a thousand words, so getting the right shot of your product will say more than words alone.

Professional corporate photography used in branding involves images that will appear on websites, in brochures, and most importantly on social media. These images include on-location photographs or headshots of the company leaders, team photos, images of the office environment of the company, images of products and/or services, and even corporate events or meetings, of which the latter can be uploaded to Twitter and Facebook in real time or used in later publicity endeavours.

Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer. Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates. The quality of a product photo reflects your brand image, creating the infamous first impression. The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.

Do you need a photographer? Get in touch and we can help you get the right shot! Or check our our ‘Product Photography Shoot’ Package.

Alternatively, email pr@rumourmillcomms.com or call 028 90682185.