Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially earning yourself a new fan!

Gifted activations are valuable as an additional layer to a paid influencer campaign, by driving increased frequency, reach and awareness within a target audience group.

They are also suitable for brands who have a small budget but a surplus of product, as gifting drops a product directly into the hands of any target audience via social, all whilst building a solid bank of user generated content for a brand to use across social and advertising

We can help you execute gifted influencer campaigns that deliver outstanding social-ready content that creates an impact within your target audience. 

We will take you through:

  • Influencer Gifting Planning
  • Campaign Guidelines and Influencer Agreements
  • Help you find the right Influencers
  • Activate the Campaign
  • Measure its Success

Influencer Engagement

We are masters when it comes to integrating with influencers. Creative collaborations and partnerships with the right personalities can be a game changer for your brand.

Do I need to pay influencers? When and what should I gift them? How do I approach them?

According to a report by Rakutenmarketing (2019), 80% of consumers have made a purchase after having seen it recommended by an influencer. Clearly, influencer marketing works. But 61% of marketers say that finding relevant influencers for a campaign is difficult.

Our team will meet with you for an in-depth conversation to better understand your product, business or service. From our meeting we will produce an influencer strategy for your business. This will outline the best approach, the optimal frequency for interacting with influencers, whether brand ambassadors should be considered and creative ideas for gifting and engagement with the best individuals for your brand.

You will receive: 

  • 1 hour meeting with our team to better understand your goals and objectives
  • 1 X Influencer integration strategy document
  • At least 10 influencer engagement profile summaries sent across that will best align with your brand
  • 1 X document of creative ideas on how to collaborate with influencers.

Chat to our team about how we can help you work with influencers with impact through #gifted activity. We will ensure all is compliant with the Advertising Standards Agency. Email us social@rumourmillcomms.com or call 028 90682185 for a FREE no obligation chat.